Upload
shaun-causer
View
214
Download
1
Embed Size (px)
Citation preview
Where Does My Website Stand?
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Side Bar Ads Are No More
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Key Changes
• Now only 7 ads on first page• 4 above the organic results (an increase of 1)• 3 Below the organic results• Similar Layout to Mobile SERPs
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
What Does This Mean For My Website?
1. ‘Potentially’ be prepared to pay more per click
2. SEO suffers again3. Get optimised4. Hang on a second
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Google Compare is no more
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Why?
• Unfair competition and potential lawsuits in the offing.
• It wasn’t producing the revenues they expected. (UK and US)
• Hey look at that 4th new AdWords position though
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Google Accelerated Mobile Pages
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
What Are They?
• A superlight version of the mobile web• Remove most elements that cause slow load
speeds (JavaScript and 3rd party tracking code)• Typically load 4 times faster and carry a tenth
of the data.
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Why Are They Important?
• Page speed is a key part of the Google’s ranking algorithm. (They will be stand alone factor soon)
• Visual signs in search (Green lightning bolt)• How much of your web traffic is currently
from mobile?
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
In the wild
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Questions?
Web: www.urbanriver.com Tel: 0191 423 5688 Email: [email protected]
Shaun CauserUrban River Creative
Twitter: @ShaunCauserLinkedIn: https://uk.linkedin.com/in/shauncauser
Email: [email protected]: 0191 423 5688