The Prelude

About me : The Startup Guy Entrepreneur since 16 – Built 3 companies Until recently was the head of the Incubation Centre at

IIT Madras (RTBI) On the board of several companies Founder – Proto.in Columnist @ Dare, Entrepreneur

Where do Ideas Where do Ideas

Come from?Come from?Vijay Anand

Founder, The Startup Centre@vijayanands

I, Once believed that the world was perfect …

… till I looked closer

Can you spot the cracks?Ideas are an innovator’s way of identifying a crack (problem) and coming

up with their unique way of solving it

What do they have in Common?

Inventors. Entrepeneurs. ScientistsWhats the difference? Does it Matter?

They are different!

The “Idea” is the LCD

When “Ideas” strike … The old fashioned way – Observation

Vellcro

Domain expertise driven The Steam engine, Electricity

Gut feeling The PC

Visionary leaps Cars

Opportunity Driven

Great ideas are

Rational Thought + Gut FeelData Driven Intuition

+++++++

The Idea Equation

a + bΔTrend maps

AnalyticsScientific Research

User Feedback

Behavorial EconomicsGame TheoryCognitive PsychologyColor TheoryMaslow’s HierarchyAspirations, Fears and Desires

Logical + The Creative

ScienceScience Art

Breakthroughs are born when two very different verticals collide

Cultivate an Ideating Mind

Embrace Constraints

Break Patterns

The Epic Question – What ifEven better, why not? (can be slightly dangerous)

Be Human Centered

Be Extreme.Polarize.

Prototype over expertiseBreakthroughs are led by people who don’t know or refuse to

accept it cant be done.

Move: Insight into actionIts okay to fail, as long as you learn something

Ideas … are just the beginning

The Idea – Product Gulf

The Product Equation

(a + b)^eΔ

*e = execution

Thank YouThank YouFollow on twitter @vijayanands