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In this insider-view session, Richard will explain what Facebook’s new competition rules are and what their impact is likely to be. He will highlight several important new opportunities for organisations running Facebook promotions and explain how these - and other changes, such as hashtags – are part of something much bigger and more exciting for marketeers.
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EngageSciences
twitter.com/engagesciences facebook.com/engagesciences
FACEBOOK PROMOTION CHANGES
What are the opportunities, what is behind this?
Tuesday, 29 October 13
DON’T JUST ENGAGE CUSTOMERS, ACTIVATE THEMEngageSciences is a new breed of social marketing platform that is focused on advocacy and activation, leveraging a brand’s existing social media following to drive long-term marketing results.
Globally recognized brands rely on EngageSciences to track, analyze and activate their fan bases, increasing advocate activity across all major social networks. These customer wins have propelled us to be the fastest developing company in our space, doubling in size every four months.
Tuesday, 29 October 13
WHAT WE HELP YOU DO
Tuesday, 29 October 13
WHAT’S CHANGED WITH FACEBOOK TERMS AND CONDITIONS?
YOU CAN NOW COLLECT ENTRIES BY GETTING FANS TO:
comment
like
private message
YOU CAN’T ASK ENTRANTS TO:
share
invite
tag
Tuesday, 29 October 13
WHAT’S MISSING?
ANYTHING THAT ALLOWS YOU TO GO BEYOND YOUR EXISTING FANS
Tuesday, 29 October 13
WHAT’S MISSING?
ANY FORM OF DATA COLLECTION
Tuesday, 29 October 13
SOMETHING TO CONSIDER
WHERE DO YOUR TERMS AND CONDITIONS LIVE?
Tuesday, 29 October 13
THE TYPES OF THINGS YOU CAN DO & THE BENEFIT
COMMENT AND WIN
LIKE AND WIN
MESSAGE AND WIN
VISIBILITY OF THE POST TO YOUR EXISTING FANS
Tuesday, 29 October 13
WHAT’S IN IT FOR LARGE COMPANIES?
Tuesday, 29 October 13
THE NEXT BIG REVENUE POT
WHAT IS REALLY BEHIND THIS?CONFORMITY WITH OTHER SOCIAL NETWORKS
Tuesday, 29 October 13
THE REACTION TO HASHTAGS ON FACEBOOK
Tuesday, 29 October 13
THE DRIVERS FOR THE FACEBOOK ADOPTION OF THE HASHTAG
more value from customers acquired from
social LOYALTY programs
Americans engaged on Facebook during primetime television. That’s a Super Bowl sized audience every night.88-100m
Mentions on Facebook of the recent "Red Wedding" episode of Game of Thrones, representing a signi!cant portion of the 5.2 million people who watched the show. 1.5m
Tuesday, 29 October 13
IS THIS THE FUTURE OF MASS MEDIA?
more value from customers acquired from
social LOYALTY programs
Tuesday, 29 October 13
A BILLION MORE USERS OF THE #?
Tuesday, 29 October 13
USING HASHTAG’S IN CAMPAIGNS
Discover the best reactions from across the social web. Filter, curate and publish it to multiple digital properties. Put the voices of your best fans at the heart of your marketing content.
Tuesday, 29 October 13
DISCOVER THE CONTENTSet-up feeds from across the social web, including Instagram, YouTube, Twitter, Flickr, Facebook, Bazaarvoice, blogs and more. De!ne keywords and !lters to !nd what your advocates are saying about your brand and your campaigns.
Tuesday, 29 October 13
YOUR WEBSITE AS A SOCIAL HUBPublish the best of what your fans are saying and other aggregated social content from across the social web directly into your website, campaign microsites or into your social apps.
Tuesday, 29 October 13
KEEP IT FRESHEasily manage the layout of your curated content pages with our drag and drop page builder. The same page builder is used across the the creation of campaign landing pages, apps and web pages.
Tuesday, 29 October 13
LINKING ADVERTISING TO DIGITAL INTERACTION & CRM
Tuesday, 29 October 13
THE BIGGER PICTURE
Tuesday, 29 October 13
Facebook Tab Apps
Coupons, Sweeps,
Contests, Quizzes
TwitterFollow &
Win
Pinterest Pin to Win
Instagram hashtag comps
Website Social Apps, Sweeps,
Contests & Quizzes
“Fill the form and share’
YouTube Comps
Silo Campaigns
Weak, fragmented data collection and reporting
Social Campaigns 1.0
Socialized Campaigns 2.0
Cross Network Campaigns
In Network Activation
Cross Platform Pro!les& Audience Database
Brand WebsiteCampaign Social Hub
Uni!ed CTA #
IntelligentCampaign State Flow
Gami!cationRules Engine
Cross network reporting
Integrated Across Display, Social, Mobile, TV
Outbound Cross Network Noti!cations
Partner Network Distribution
EVOLUTION OF SOCIAL CAMPAIGNS
2013 - PROCESS CHANGE - 2014
Tuesday, 29 October 13
EngageSciences
twitter.com/engagesciences facebook.com/engagesciences
FACEBOOK PROMOTION CHANGES
What does it mean?
Tuesday, 29 October 13
