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The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days. But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?” Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 2 Recap" Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
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WHAT WE LEARNED AT CES &WHAT BRANDS HAVE TO KNOW
DAY 2 RECAP
Flexible-display technology will cover more objects than just tablet and mobile devices moving forward. Imagine this tech covering your product. Your brands
will have more addessable creative interactions than ever before.
#2013CES - SAMSUNG YOUM
BEND IT. FLEX IT. WRAP IT. TWIST IT.
!at were once passive objects like your scale, juicer and vacuum cleaner are now quietly analyzing your every waking moment. "ese objects give us new
data in behaviors and abili# to reach the right audience effectively. Not to mention, new data will also make better products and se%ices.
#2013CES - WITHINGS WI-FI BODY SCALE
BIBBITY, BOBBITY, BOOP!
We caught ourselves at CES going, “Duh. "at makes sense.” Doking + Nokia have a concept tablet-auto integration. Sure it’s for auto-analytics but brands can
get in here and provide a new auto-experience for the family from gameplay, content, location se%ices, road offers, etc. Our mind was on fire.
#2013CES - ZIGBEE RAPIDCONNECT
THOSE “DUH” MOMENTS
YOU HAVE NEW FRIENDS OUT THEREObjects in your day-to-day life can now text you via your mobile device
(so yeah, it’s like when we learned about personification in 5th grade). Let’s swap in products and what we have on our hands is a new CRM opportuni# with
consumers that lets your brand “talk” directly to them.
#2013CES - MONEUAL SMART COMMUNICATOR PLANT CARE
Remember that watch on Kickstarter.com that raised $10MM? Pebble announced a new watch at CES and is owning the smart watch category.
We’re kind of wondering, why aren’t agencies and brands using the Kickstarter platform to tap right into a user base that can invest in the creative process?
#2013CES - PEBBLE WATCH
KICKSTART YOUR CREATIVE
to provide 75% more power. Chips like this change the #pe of content and se%ices mobile devices allow us to provide. Unleash the Snapdragon!
#2013CES - QUALCOMM SNAPDRAGON 800
CHIPS PLEAESE, HOLD THE DIPIt’s all about the chip. Qualcomm’s release of the Snapdragon 800 is going
ANOTHER BACKEND SYSTEM?Home automation backend systems to be exact. Don’t fret! "ese backend
systems are turnkey. "ey can sell your home product into multiple markets with a single connectivi# solution. It’s going to make the connected home
backend development process a breeze for us all.
#2013CES - ZIGBEE RAPIDCONNECT
So 3D printing isn’t like, ya know... NEW. But MakerBot launched a “consumer friendly” 3D printer. We thought it would be a worthy checkout. "is #pe of
printing enables us to proto#pe for a brief, dream up new biz pitches and make something consumers can physically react to before production.
#2013CES - MAKERBOT 3D PRINTING
YOU’RE STILL PRINTING IN 2D? LOL.
Push notifications aren't just a number. "ey're a new form of Social CRM that reminds us to take part in a mobile experience. Push notifications have become
built into our lifes#le and se%e as a mobile behavioral system.
#2013CES - URBAN AIRSHIP
“PUSHING” CRM
CONNECT WITH US ON DAY 3@OGILVYATCES
OGILVYATCES2013.COM