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What to do when you want your brand to be the one
Digital MarDigital Marketing ting foror International Brands ternational Brands
www.duffy.agency
©2016Digital Marketing for International Brands 2
Survey your competitors#1:Identify which is your competitors’ position and if it is likely to gain any traction in the market
©2016Digital Marketing for International Brands 3
Develop a hypothesis#2:What niches of market are occupied by your competitors? Have they missed any you could benefit from? Think of it
©2016Digital Marketing for International Brands 4
Talk to your target#3:Confirm your category and others attributes
©2016Digital Marketing for International Brands 5
Define your position#4:Relevant positions to your target + Areas you can excel in according to your own assessment = Final position
©2016Digital Marketing for International Brands 6
Support your position#5:How? Prioritizing the more convincing points for your target means believable communication
©2016Digital Marketing for International Brands 7
Communicate your position#6:Ways of brand communication: advertising — packaging — customer service — pricing plans — corporative buildings decoration — …
©2016Digital Marketing for International Brands 8
with our checklist
©2016Digital Marketing for International Brands
Develop the best value proposition
or download our online engagement e-book