What to do when you want your brand to be the one

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    14-Apr-2017

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  • What to do when you want your brand to be the one

    Digital MarDigital Marketing ting foror International Brands ternational Brands

    www.duffy.agency

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/www.duffy.agency

  • 2016Digital Marketing for International Brands 2

    Survey your competitors#1:Identify which is your competitors position and if it is likely to gain any traction in the market

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/

  • 2016Digital Marketing for International Brands 3

    Develop a hypothesis#2:What niches of market are occupied by your competitors? Have they missed any you could benefit from? Think of it

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/

  • 2016Digital Marketing for International Brands 4

    Talk to your target#3:Confirm your category and others attributes

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/

  • 2016Digital Marketing for International Brands 5

    Define your position#4:Relevant positions to your target + Areas you can excel in according to your own assessment = Final position

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/

  • 2016Digital Marketing for International Brands 6

    Support your position#5:How? Prioritizing the more convincing points for your target means believable communication

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/

  • 2016Digital Marketing for International Brands 7

    Communicate your position#6:Ways of brand communication: advertising packaging customer service pricing plans corporative buildings decoration

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/

  • 2016Digital Marketing for International Brands 8

    with our checklist

    2016Digital Marketing for International Brands

    Develop the best value proposition

    or download our online engagement e-book

    http://duffy.agency/insight/how-to-define-a-competitive-brand-position/http://duffy.agency/marketing-insights/online-customer-engagement-guide/www.duffy.agency

  • Digital Marketing for International Brands

    www.duffy.agency

    www.duffy.agency

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