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What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
Great question! Client referrals can be tough to come by, especially if you are just starting out in the personal training industry.
www.fitnessprofessionalonline.com
Word of mouth can be one of the best promotional strategies for building your business. Here are a few key things you can do to jumpstart (and maintain) the client referral process…
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
1. Make it easy for your client to want to refer you. Recognize your client’s willingness to bring you new business by setting up a referral reward program”.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
This could be anything from a free session, a certain dollar amount off their next package purchase, a drawing to win a gift certificate, or whatever works for you and your clients.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
This ends up being a “win” for all parties involved. Along the same vein, I encourage you to actively refer your friends to your clients’ businesses when feasible.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
This principle of reciprocity is the foundation of many business networking organizations and can work just as well for you too.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
2. Make it easy for your client’s friend to get in touch with you. Have something tangible that your clients can give to their friends. Business cards are a great tool for this purpose and easy to distribute.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
There are a number of online sites, such as Vistaprint.com, that will create free (or inexpensive) business cards.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
Make sure to include all of your social media handles to make it simple for new clients to get in touch with you however they’d like… it also serves as a way for potential clients to follow all of the great content that you put forth on the social media channels that you and/or your business utilize!
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
3. Just ask! As a confident trainer, you should feel secure that your clients are happy with the service that you provide. Simply asking your clients if they know of anyone looking for a personal trainer could generate a lead or two.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
Granted, sometimes it’s easier said than done! If you are hesitant about how to approach this topic with your client, start off with a simple email.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
Think about your niche or desired client demographic (e.g. student athletes, pre- and post-partum, women etc.) and ask your client if they know anyone who falls in that category who could benefit from working with a trainer.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
No matter how confident you are though, hold off on asking for a client referral until you’ve built up an established relationship with your client, otherwise your request could come off as disingenuous.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
This isn’t something you want to ask after finishing up your first assessment or training session.
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
www.fitnessprofessionalonline.com
Client referrals can start off slow but if you continue to treat your clients like they are the most important aspect of your business (which they are!) and foster that client/trainer relationship then they will be your biggest advocate and will willingly refer you to everyone they know!
What techniques can I use to encourage my clients to refer me to
their friends?By Maureen Faherty
SHARE your PASSION and KNOWLEDGE with world.
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www.fitnessprofessionalonline.com