Embed Size (px)
DESCRIPTION
Our intent is different than the markets intent. Alignment of intent creates better marketplaces. Stay tuned for The Intentions Economy
Citation preview
What Is Your Intent?
It’s about our intent, not yours.
When people use “search,” their intentis to find something.
The market’s intent is to get us to come to your site (place).
Your site tries to trick us into a
transaction, rather than fulfilling
our intent.
You trick uswith pop-up ads, enticements and
attempts to force usto give you our info.
Your intent and ours are not in alignment.
Your intent is to sell.Ours is to be
served with relevant information that fulfills our intent.
When intents arefulfilled, people
consider that helpful, meaningful and
valuable.
Helpful, meaningful and valuable are
considered relational and social.
Advertising isn’t helpful, meaningful, valuable or social.
Advancing technologies will
change how markets fulfill
our intent.
And these changeswill create a
new economy.
An economy fueled by fulfilling intentions.
The Intention EconomyDoc Searls
“The Intention Economy grows around buyers,
not sellers.
You don't need advertising to make them.”
Doc Searls
“It leverages the simple fact that buyers are the first source of money,
and that they come ready-made.”
Doc Searls
“The Intention Economy is about markets,
not marketing.
You don't need marketing to make Intention Markets.”
Doc Searls
“In The Intention Economy,the buyer notifies the
market of the intent to buy, and sellers compete for the buyer's purchase.
Simple as that.”
Doc Searls
What is the ROI from Intent?
The buyer’s ROI is centric to value as defined by
being able to fulfillan intent.
Value comes fromtime, meaningful
experiences and an exchange of money
for something.
For sellers to createvalue they have to save buyers’ time, provide meaningful
experiences and/or an exchange for money.
Sellers get valuefrom buyers who are satisfied withthe experience.
When value iscreated for buyers
they share the experience using
their media, not yours.
The buyer’s mediarepresents
conversations on-line and off-line.
Social technologyhas accelerated the
Power of Conversations
both online and offline.
Conversations Are Transforming Markets
People are usingtheir media withan intent to find, create and share.
Sellers have used their media to
market, advertise and sell.
“Find, create and share” is different
than “market, advertise and sell.”
The Difference Between
Your Intent and OurIntent is Purpose!
The Difference in
Purpose is Intent!
Your IntentionsDo Not Match
Our Intentions.
Change Your “Social Intent”
Help People Find What They Want and Need
The Intention Economy Will Fuel Changes
in How the Marketplace Operates
Your Intent is Transparent…
Our Intent WillMake MarketsWork Better
www.socialmediadirection.com [email protected] [email protected]
The CluetrainManifesto
“Changed How Markets Think.”
Doc Searls’ New Book“The Intention Economy”
Coming Soon…
Will Change How Markets Behave.
![WHAT DOES INTENT MEAN? - Hofstra University...2010] WHAT DOES INTENT MEAN? 1063 find situations in which the jury is likely to follow testimony that requires a finding of non-intent,](https://img.dokumen.tips/doc/110x75/600aac6f24dc5d7de6510a58/what-does-intent-mean-hofstra-university-2010-what-does-intent-mean-1063.jpg)
