You can only reach the nearly 22,000 daily listeners/fans WITH

NEWS/TALK 94.9 WSJM!

What is NEWS/TALK 94.9? Who listens to NEWS/TALK 94.9? Why NEWS/TALK 94.9? Where is NEWS/TALK 94.9? How can your business engage

them and become your best customers?

Moody in The Morning

Local News

News/Talk 94.9 WSJM is Southwest Michigan’s most comprehensive source for news.  News/Talk 94.9

WSJM continues to dominate Michigan’s Great Southwest with

news you can depend on.  With our News Team coverage,

News/Talk 94.9 WSJM is the place where people tune in to find out

what they need to know.

Facebook Page: Almost 7,000 fans

Website Views: 100,000+/mo

WHAT IS NEWS/TALK 94.9 WSJM?

DEPEND ON US

Facebook Ads Avg. ReachFacebook Ads Avg.

Reach

targets individuals who are employed full time in a variety of occupations

including: owner, manager, professional, clerical, trade, skilled sales, and technical.

OCCUPATIONS

OWN VS RENT

HOUSEHOLD INCOME

PARENTAL STATUS

01020304050

$25k-$74k

$75-$124

125+

37%

18%

45%

OWN: 78%RENT: 22%

INTERESTS

EDUCATIONMARITAL STATUS

1 News 6 Travel2 Movies 7 Home Decor3 Politics 8 Photos4 TV 9 Shopping5 Music 10 Sports

Civic Science Poll Talk Radio research project

Civic Science Poll

Google Analytics

Civic Science Poll

Civic Science Poll

WHY TALK TO THESE LISTENERS?

EDUCATION- 71% Completed College or more.- 20% Have completed some college.- 6% Completed high school.

eBusiness Report

eBusiness Report

WHO LISTENS TO NEWS/TALK 94.9?

Beth-48 yrs old from St. JosephMarried with 3 kids and works as a Property Manager. Interests include animal rescue , boating , and going on walks. Her family owns their own home and recently purchased a new car. “I like to get the local news from WSJM and I love the Student Athlete of the week program.”

Jeff-40 yrs old from Benton HarborNewly married and bought a house. Plumber and hobby farmer. Interests include hunting and weight lifting, going to events, or any other fun local entertainment available. Stays tuned into WSJM for the most up to date happenings in his area.

Judy-56 yrs old from StevensvilleWorks as an Office Manager in Benton Harbor. Is married with children and enjoys playing with her grandchildren, playing golf, crafting, and traveling. In the near future, looking to buy a new house. “I am always well informed of all the goings on here locally...love the sports Phil does at all the area high schools.”

WHY THEY LISTEN TO NEWS/TALK 94.9?History of community

coverage for over 60 years!

Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+

WHY NEWS/TALK WSJM? The News/Talk Format is the No.1 format in

weekday mornings across America. The News/Talk Format dominates adults aged 35 +

and is #1 with 55+ plus listeners. The News/Talk Format has some of the most

educated and affluent listeners. The News/Talk Format has an equal balance of

listeners at home & away. The News/Talk Format is the 2nd most listened to

format in the 25-64 demo.

eBusiness Report

LIVE, LOCAL COVERAGE

Official Local Radio Home of the Senior PGA

Championship Presented by KitchenAid

Moody In The Morning 6a-9a

Pat Moody is a lifetime commercial broadcaster, long time former Chamber of Commerce executive, and accomplished business columnist in Michigan’s Great Southwest. Pat has been the voice of the community for more than 43 years on WSJM. He currently serves as Director of Market Development.

American In The Morning 5a-6a & Jim Bohannan OvernightsBohannon describes himself as a "militant

moderate" delivering his wit, wisdom and natural charm to listeners across the nation. Jim Bohannon's America in the Morning brings listeners a unique blend of breaking news, interesting features and informative reports on a spectrum of topics. Bohannon also talks to special guests and his loyal callers live, offering humor and compassion.America in the Morning is heard on hundreds of stations across the country. The respected magazine TALKERS ranks Jim Bohannon as the fifth most listened-to talk show host in the country.

THE VOICES OF NEWS/TALK 94.7 WSJM

Michigan’s Big Show-Michael Patrick Shiels 9a-Noon

Dave Ramsey Show 3p-5p

Rush Limbaugh Noon-3p

Michigan's BIG Show starring Michael Patrick Shiels is the radio program Michiganders choose to wake up to. Shiels personality-based, newsmaker interview show covers politics in a non-partisan manner, plus entertainment, sports, lifestyles, travel and everything in between, while easing statewide listeners through their mornings and keeping them entertained and informed.

As the ‘crown jewel’ of Premiere Radio Networks, Rush Limbaugh has been nationally syndicated since 1988.  The show is mostly host-driven and, like most other popular talk programs, focuses on the hot topics of the day, with particular focus on politics and the economy.  Limbaugh’s heavy use of sarcasm and tongue-in-cheek humor is often mistaken for an air of superiority by his critics, which Limbaugh often singles out on the air.

Dave is an American financial author whose focus is on encouraging people to get out of debt. More than 20 years ago, Dave took to the air to share practical answers for life's tough money questions. What started as a local show on one radio station in Nashville soon spread to another station … and another … and another.Today, The Dave Ramsey Show is on more than 550 radio stations from coast to coast with more than 8 million listeners,.

NEWS TEAM

Gayle Olson Dave Wolf

Mike ArneyBrenda

LayneJacob

Holmes

Andrew Green

Ray Gustafson

Pat Moody

News/Talk 94.9 is independent and locally owned and broadcasts out

of St Joseph-Benton Harbor. It has a 3,000 watt signal that extends in

the following areas….• Berrien County • Cass County• Van Buren County• Northern Indiana

WHERE IS NEWS TALK 94.9?

OUR ADVERTISING WORKSRADIO IS LESS EXPENSIVE THAN MOST OTHER

TRADITIONAL MEDIA, ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH WITH RESULTS

DRIVEN FREQUENCY!

“We’ve been very pleased with the success and the traffic that’s generated to the store through our advertising. They do reach this marketplace

and if your customers are in this area, you certainly will reach them.”

"Advertising on the radio has been great for us, and we

certainly appreciate Mid-West Family Broadcasting being very proactive and always giving us a heads-up on

what’s coming up or things we might be interested in. Anything from remotes to sponsorships or even the idea of ad-libs, it’s been great to have Mid-West

Family Broadcasting help us and present us with those

ideas."

"Our experience has been a very positive one, because

we have continued to receive more and more from people saying that they've heard us on the

radio. We've done  a number of other things in

an effort to brand our name and getting our name out into the community. A big part of that has been the

advertisements that we've been doing on the radio, so I would highly recommend

that."

Jim Paul - Slumberland Furniture

Julie DuensingDr. Kasewurm’s Professional Hearing Services

Tom AustinAustin Tax & Financial

WHAT’S YOUR STORY…

Looking for fresh, new ideas. Maybe you’ve never

advertised on the radio before. We make it easy!

We design a radio campaign that’s clever and creative with messages that

help tell YOUR story.

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