innovationwhat is it

photo credit: FlickR - chachijones

new

different from old stuff

old stuff used differently

replaces old stuff

creative destruction

photo credit: FlickR – Pauline Mak

stuffactual thing

service

modus operandi, technique

idea

business model

photo credit: FlickR – Marie Mosley

… that adds value

more user-friendly

more performance

cheaper

simpler

knowledge

increase capabilitiesphoto credit: FlickR – nickd

… to all stakeholders

shareholders

customers

employees

partners

community

environmentphoto credit: FlickR – Kerrie Longo

… can bemonetized

profitable

high margin

scalable

photo credit: FlickR - J_D_R_

… issustainable

profit

people

planet

if you don't,

the competition willphoto credit: FlickR – orin zebest

… creates a competitive advantage

market potential

blue ocean

photo credit: FlickR - midwestnerd

… until the advantage

erodespipeline

substitution &

alternatives

erosion of advantagephoto credit: FlickR – Marcia Wichary

innovation is …new stuff

that adds valuefor various stakeholders,

can be monetized, creates a competitive advantage 

and is sustainable, until the advantage erodes

photo credit: FlickR - chachijones

for more materials and insight

talkthefloor.com

corporate communication training

Photo credits/FlickR heroes:

Matti Mattila; Orin Zebest; nickd; Marcia Wichary, JDR; Kerrie Longo; Marie

Mosley; Pauline Mak; Midwestnerd; takomabibelot; TooFarNorth;

chachijones

click to read CC 2.5 policyphoto credit: FlickR - chachijones