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What is creative entrepreneurship? by Panos Panay
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What is creative entrepreneurship?
© 2013 Panos Panay | www.PanosPanay.com
Hello, I’mPanosPanay
founder and CEO of
Sonicbids
former talent agent
creative entrepreneu
r.
I believe it’s time to see
entrepreneurship
I believe it’s time to see
entrepreneurshipin a whole new light
en·tre·pre·neur (n)
en·tre·pre·neur (n)A word originally from the French dictionary in 1723
en·tre·pre·neur (n)A word originally from the French dictionary in 1723
entreprendre - to undertake
What is anentrepreneur?
Benjamin Franklin
Henry Ford
J.W. Marriott
Larry Page
Bill Gates
According to author David Butler,
entrepreneurs sharesome common traits:
According to author David Butler,
resilience
tenacity
opportunity spotting
risk taking
and he’s right.
and he’s right.(trust me)
But something’s missingfrom these definitions.
Entrepreneurship requiresmore than just chutzpah.
Entrepreneurship requiresmore than just smarts.
Entrepreneurship requiresmore than just taking risks.
It’s about seeing the world in a new way,
and turning that vision into reality.
It’s about design & function
and tapping into our
innate artistry.
Entrepreneurship requiresmore.
Entrepreneurship requirescreativity.
I call itcreative entrepreneurship.
andcreative entrepreneurshipis the future of business.
Cre·a·tive en·tre·pre·neur·ship (n)
the discipline of using creative thinking and elegant design as weapons to win in business.
It’s the combination of:
right-brain
instincts
designimagination
It’s the combination of:
right-brain
instincts
designimagination
and
It’s the combination of:
right-brain
instincts
designimagination
andleft-brainanalytics
strategypragmatism
It’s the combination of:
right-brain
instincts
designimagination
andleft-brainanalytics
strategypragmatism
It’s the combination of:
et voilà! creative
entrepreneurship
right-brain
instincts
designimagination
andleft-brainanalytics
strategypragmatism
corporate attire(optional)
et voilà! creative
entrepreneurship
It’s the combination of:
What sets creative entrepreneurs apart?
Creative entrepreneurs:
See the world as it could be, and ask “why not?”
Understand
the visceral connection
humans have with
design
Leverage their creativity and
imagination as a
competitive edge
Think as a creative first, a business person second
Use creativity & design to disrupt an industry and change the way it works
What’s in the DNA of a creative
entrepreneur?
Comfort with ambiguity
A new perspective
Application of design to
all areas of a business
Imagination
The ability to deploy art and design to create a loyal and fanatical audience
Creative entrepreneurs are like conductors,
we all love the stories of the lone entrepreneurial heroes,
but creative entrepreneurs know that they must lead with vision, clarity, and beauty.
Creative entrepreneurship ischanging markets.
Creative entrepreneurship ischanging minds.
Creative entrepreneurship ischanging the world.
So now it’s your turn.Go on and make a difference.
Image credits:http://www.flickr.com/photos/domirielhttp://www.flickr.com/photos/62445086@N00/3273606860http://www.flickr.com/photos/somemixedstuff/2403249501/http://www.flickr.com/photos/freepress/7176734173http://www.flickr.com/photos/foreverdigital/3375076856/http://www.flickr.com/photos/thomasclaveirole/3025075433http://www.flickr.com/photos/ericmay/4817484054http://www.flickr.com/photos/good-karma/429702209/http://www.flickr.com/photos/opensourceway/4639590640http://www.flickr.com/photos/kayaker1204/5436861745http://www.flickr.com/photos/retrogui_photos/7209646120http://www.flickr.com/photos/jadendave/4590318135/http://www.flickr.com/photos/fidenaut/4300320336http://www.flickr.com/photos/cmichel67/174742924http://www.flickr.com/photos/cazatoma/6884981838 http://www.flickr.com/photos/vineetradhakrishnan/4695971616
Panos [email protected]@SonicBidsPanos
