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What I Learned from my Wife’s Business
Brook SchaafHusband at PrepDish.com
Community/Free Information for Email
Trigger Product/Discount
Recurring Value
Recurring Billing
Out
put/
Valu
e
Input/Work
Point of Diminishing Returns
Three Selected Subscription Business Functions
• Backend• Domain Registration• Hosting/SSL• CMS: Content
Management System• Landing Page
Generator• Light Box
• E-Commerce and Content Delivery• Billing: Initial &
Recurring• Payment Processing• ESP: Email Service
Provider• Marketing
Automation• Content Protection• Customer
Engagement
• Customer Service• Ticketing System• CRM: Customer
Relationship Manager
• Testing & Troubleshooting
Backend: Domain Registration, Hosting/SSL, CMS, Light Box,
Landing Page Creator
YES! BEWARE, YE
Content Delivery & Protection:
E-Commerce, CRM, Content Delivery:
CRM, Ticketing System, Testing, Troubleshooting
Emails by Percentage (Above 0.5%)
Chart Title
gmail.com yahoo.com hotmail.com aol.com comcast.net me.com msn.com sbcglobal.net
mac.com live.com icloud.com att.net verizon.net cox.net
gmail.com 51.2%yahoo.com 15.5%hotmail.com 8.0%aol.com 3.1%comcast.net 1.6%me.com 1.6%msn.com 1.1%sbcglobal.net 0.8%mac.com 0.7%live.com 0.7%icloud.com 0.6%att.net 0.6%verizon.net 0.6%cox.net 0.5%OTHER 13.5%
“+”: Favorite Gmail Hack•[email protected]•[email protected]•[email protected]•[email protected]
In Closing, Three Things I’ve Learned:
1) These are Significant Choices
2) Know Where Software Functionality Ends and Human Activity Begins
3) Don’t Be Afraid to Get Help
