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CONSUMERBRAND
EMPLOYERBRAND
CONSUMERBRAND
Past Present
CONSUMERBRAND
EMPLOYERBRAND
EMPLOYERBRAND
Future
#1Hiring Is The Most Important
q Employeereferralsisthekey– upto50%ofyournewemployeesshould comefromreferrals
q Makerecruitingpartofeveryone’s job-mostemployeesshouldspent4-10hperweekonhiring
q Getthebestreferralsbybeing ‘super’specific
q Builtreferralsonintrinsicnotextrinsicmotivators
q Managereferralswell– callwithin48h,weeklyupdates
q Improvehiringprocess- bestpredictorofperformance isaworksampletest,secondbest– testofgeneralcognitiveability,third– structuredinterviews
q Givecandidatesthereasontojoin
#2Hire Attitude
Not Skills
LOWPERFORMERS:q Arenegativeq Blameothersq Feelentitledq Don’ttakeinitiativeq Procrastinateq Resistchangeq Createdramaforattention
HIGHPERFORMERS:q Allopposite+itdepends!
#3Turn
Strangers Into Friends
q Onboardwithaneyetowardfriendship– assignbuddy,introducenewemployeesbydescribingtheirinterests,lookforcollaborativeassignments
q Encouragepeopletosharemutualpassions– supportsharedinterests,allowtotakesignificantothers
q Enhancecaringforeachother–birthdayreminders,smallbudgetforcelebratingthem
#4Show
Purpose
q Neverstopcommunicatingpurpose
q Involveemployeesincharitablegiving
q Connectemployeeswiththeirenduser
“One cannot lead a life that is truly excellent without feeling that one belongs to something greater and more permanent than oneself”
– MIHALYCSIKSZENTMIHALYI
q Exposeemployeestonewandunexpectedideas– group-viewingofemployee-nominatedTEDTalk,monthlyshow-and-tellonindustrytrends,bookclubs
q 20%oftimeforself-authoredprojects
q Promotenappingandexercising
q Providespacefordistraction–tablehockey,etc.
#5Pay
To Play
qQuarterlyprizeforemployeeswhotakerisks,bestNewMistakecategoryinthelistofannualemployeeawards
qApplicantsarerequiredtolistsomeoftheirbiggestcareerblundersandthenexplainwhatthey’velearnedfromeachexperience
#6Reward Failures
q Clearobjectivesandquickfeedback(atleastsixtimesperyearforaslongas90min)
q Outsourcepraise,encouragepeer-to-peerrewards– atanytimeanyonewithoutaskingpermissioncanrewarda$50bonustoanycolleagueortakehercolleaguetolunch
q Cultivategratitude- forexample,setasidetimeforemployeestosharetheirrecentpersonalaccomplishments
#7Give
Feedback and Praise
q Experiencesaremorerewardingthanobjects
q Smaller,quarterlybonusesbetterthanannualones
q Relativelyinexpensiveworkplacebenefits—forexample,ahigh-endespressomachine,interestingsnacks,etc.
q Unexpectedpleasuresdeliverabiggerthrill
q Musicandscentsenhancehappiness
#8Boost
Workplace Happiness
q Buildoncavemaninstincts–additionsofplants,freshflowers,imagesofnature,naturallight,seatingwithviewsoftheoutdoors,campfires&caves
q Brandworkplaceexperience–officeisyour“bodylanguage”,touchpointmaps(usesoflobbies,hallways,bathrooms,breakroomstocommunicate),modestbudgetsfordecoratingworkstations
#10Office Design
Shapes Thinking