BusinessbythePeople,ForthePeople

WhatLeadersCanLearnfromBarackObama

BarryLibertThursday,November6,2008

WEvoted.HeWon.

THREELESSONS

1.LEADERSMUSTCHANGE

2.SOCIALTECHNOLOGYMATTERS

3.COMMUNITY‐BASEDACTIVITIESWORK

380%moreFacebookfriends

280%moreTwitterfollowers

380%moreMySpacesupporters

905%moreYoutubeviews

$639MRAISED

RESULT:BIGNUMBERS

57MillionUsers

$30Minrevenues

2BInteractions/Month

200F1000Clients

7YEARSLATER

LEADINGCLIENTSWINNINGTOO!

NewDiseaseDiscovered

CSD

CORPORATESOCIALDYSFUNCTION

•  Leadersreluctanttochange•  Lackofinvestmentinsocialtechnologies

•  Unwillingnesstostartcommunityinitiatives

WHENWEOVERCOMECSD:

•  Change‐BasedLeadership•  SociallyNetworkedBusinesses•  CommunityBasedActivities

ThankYou!

BarryLibert,ChairmanofMzingaThursday,November6,2008

Businessbythepeople,forthepeople