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The Social Era is creating new market dynamics that changes the rule of business as unusual. The Social Era emphasizes the values of intangibles to create tangible results. The presentation covers the new rules and the intangible elements that are making business unusual.
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Welcome To The #Social EraWhere Business Is Unusual
Unusual Has A Different Meaning
In the way we think about business
• From Profit to Purpose• From Meaningless to Meaningful• From Producing Things to Producing Value• From Employees to Freelancers• Where Making a Difference Matters• From Competitive to Collaborative Advantages• From Tangible Results to Intangible Value
@JDeragon
business has changed
and the rules have changed@JDeragon
11 Rules That Create Meaning….
1. Connections Create Value
2. Power in Community
3. Collaboration > Control
4. Celebrate Onlyness
5. Allow All Talent
6. Consumers Become Co-Creators
With Purpose And….@JDeragon
for meaningful work that…
7. Mistakes Can Build Trust
8. Learn. Unlearn. (Repeat)
9. Bank on Openess
10.Social Purpose Unleashes Ownership
11.There Are No Answers
makes a difference@JDeragon
this is causing a power shift
Managing minds: top-down, bottom-up and outside-in collaboration
@JDeragon
The Social Era Is about how we create value by…1. How We Organize2. How We Deliver value3. How We Sell & Market4. Why It Matters to Competitiveness5. How We Scale Performance6. How Purpose Drive Alignment7. Adapting & Promoting Openness8. How We Create Change
@JDeragon
What the industrial era meant to production of tangible things the Social Era will mean to the production of value from intangible things
@JDeragon
S&P Index reflects the shift of value to intangibles
@JDeragon
old methods are falling short
• Accounting missing 80% of value
• Business models have not optimized human capital
• Organizational design org charts don’t explain how value is created
• Marketing Connecting people with products and purpose
• Strategic planning you can’t plan innovation from the inside
@JDeragon
drivers of change
1. Stagnant companies and economies
2. Innovation is urgently needed to survive in many industries
3. Culture, trust and co-creation are now understood as key to corporate success
4. Social technologies are empowering customers, stakeholders, employees—and taking control of conversations
the tipping point@JDeragon
Intangibles represent a new economic graph
“Our ultimate dream is to develop the world's first economic graph.”
– Jeff Weiner, CEO LinkedIn
Today, LinkedIn facilitates personal endorsements….
…tomorrow, companies will also be measured in this way.
@JDeragon
Source: Corrado and Hulten (2010). Last point plotted is 2007.
Intangible capital
Computerized information
– Software
– Databases
Innovative property – R&D, broadly
defined
– Copyrights and licenses
– Designs
Economic competencies
– Marketing and branding
– Strategic firm practices
Intangible vs. tangible investment rate rises over time in the United States
www.conference-board.org/data/intangibles/
Long-term investment shift
For now, holding at +/- 80%
@JDeragon
The Social Era Will Accelerate…
knowledge about intangible assets@JDeragon
Social Era Performance is…
driven by the intangibles
The Social Era Will Produce
Smarter Companies that know how to quantify tangible value created from
intangible assets.
Learn more from Smarter Companies
www.smarter-companies.com
@JDeragon