+918951220472 www.streamcast.in

Why Brands need Live Streaming?

No matter what business you’re in, making even just part of your video content live

will give you a boost to your brand. Whether you’re a social media entrepreneur,

earning your living with video and photo shares on YouTube, Instagram, Twitter,

and Facebook or a more traditional business that typically uses ad agencies for

professional TV spots, this article will show you there’s something to gain from

going live.

Reason 1 – To be spontaneous

Like the image above explains in infographics, there has been a dramatic increase in

the way live streaming has impacted any business. With over 60% ( That is 6 out of

10 people worldwide internet users) who have watched a live video, it is bound to

increase year on year.

The increase shall specially impact Brand, Corporate companies which can leverage

the brand by reaching out real time and be spontaneous with the customers. Be it

launch of a new product, or a live seminar – It does increase Brand consciousness

among its customers.

Reason 2- Growth of Social Media Platforms for Live Streaming

Facebook has dominated the Social media platform for over a decade now, and its

constant reinvention and adding new features has made it prominent even to this

day. Facebook Live now supports full HD 1080p streaming, which makes it very

essential to be used a great platform to stream a live event.

Similarly, YouTube has an ever-growing demand for content, and one primary

source of content shall be from Live Streaming in Bangalore in the next coming

years.

Reason 3 – Build a Brand personality

Unlike videos that are shot and edited into formal video spots, live video can introduce

uncertainty and expose the human foibles that we all have. Live video isn’t perfect. And

this is part of its charm.

Live streaming experts we’ve spoken with tell us that their audience is most engaged

when they see the real people behind the brand, celebrity, business, or broadcaster.

They even like to see the mistakes that are made because they humanize the

occasionally one-sided corporate image.

Another big benefit of live video is the ability to take questions and answer them live, or

even to give shout outs to watchers. This audience engagement increases audience

retention, and makes viewers more likely to endorse your brand.

For content creators, the key is to be unscripted. To talk with your audience, make

mistakes, and show your human side. Similarly, brands and celebrities can take the

unscripted or lightly scripted approach to soften their identity, break the fourth wall,

and take a different approach to marketing.

Reason 4 – To build awareness and grow your audience

Not only can live streaming endear existing fans, it can also bring in a whole new

audience that traditional marketing misses. This is especially true for brands and

broadcasters, but applies across all businesses.

Live video is something people also seek, specifically, compared with written content

or even video on demand (VOD). Recent research by Livestream.com found that of

people they interviewed, 80% would rather watch a live video from a brand rather

than read a blog. That same research also shows that the average time spent for live

video watched on mobile is 125% more for than that for VOD, and 1300% more on

desktop!!

If you have any other comments, please feel free to let us know your thoughts about

Live Streaming, we would love to hear.

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Our Story

We believe that time and distance shouldn’t be a barrier for anyone to celebrate

memorable moments with their loved ones and peers. That is how the idea of

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Conclusion:

No matter where you marriage taking place, with Streamcast online wedding live

streaming service in Bangalore, your guest or loved ones can enjoy attending your

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For more queries, please feel free to connect our official site @streamcast.in. Book our

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Visit UsDo you have any questions?

Mail to: live@streamcast.in

+91- 895 122 0472

https://streamcast.in

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