Embed Size (px)
Citation preview
©2009 Yeoman Technology Group – All rights Reserved
Best Practices for Manufacturer's Websites
©2009 Yeoman Technology Group – All rights Reserved
AgendaOverviewResearch ApproachKey Areas
ContactChannelCommerceSearch
Q & ANOTE: This content is geared towards mfg, pub,
and hardware/software tech firms
©2009 Yeoman Technology Group – All rights Reserved
About Yeoman
Slightly Different Approach to Sales and Distribution
Focus on entire webSegment into ‘channels’Match customer buying patterns
Manufacturing, Publishing, and Technology CreatorsRely on usage statistics to support any assumptions$1 rule applies
©2009 Yeoman Technology Group – All rights Reserved
Traditional Sales & Distribution Model
Manufacturer
Distributor
Retail
Partners
OEM Consultant
Direct
Sales Team
©2009 Yeoman Technology Group – All rights Reserved
Need to Merge this with Online
Manufacturer
Distributor
Retail
Partners
OEM Consultant
Direct
Sales Team
Direct
ETailers
Bid
Supply Chain
Referral
Social
©2009 Yeoman Technology Group – All rights Reserved
Main Site Challenge
Needs to supportEnd UsersVendorsInvestorsChannel
By FunctionSales / OpsMarketingSupport
All visitors assume one site
Main Site (Sales, Mktg, Support,
Ops)
End User
Vendors
Investors
Channel Partners
©2009 Yeoman Technology Group – All rights Reserved
About the Research
Started in June 2009 Cross industry reviewBest e-commerce performersKey usability and behavior studiesOverall Internet technology and traffic trendsUpdated in Aug 2010 and Jan 2011
Created a best practice templateProven elementsResearched preferencesEmerging (and proven) trends
©2009 Yeoman Technology Group – All rights Reserved
Best Practice Elements
©2009 Yeoman Technology Group – All rights Reserved
Start with the BasicsGeneral Category
Company Info
Company History
Key Staff w/pictures
Updated Events
Integrated News / Blog
Channel Options
Partner Locator
Integrated Calendar
Click thru Buying
Price / Availbility
Social / External
Links to relevant networks
Integrated Information
Integrated Events
Links Back to Main Site
Relevant Content
©2009 Yeoman Technology Group – All rights Reserved
Include Modern CommunicationsCommunications and Help
Contact Info
Address / Phone / Fax
Call Me Now / Click To Chat
Sign-up News
Surveys / Feedback
Customer Service
Dedicated Page
Email / Phone / Live Chat
Account History
Feedback
Help
Common Location
FAQ / Questions
Did we help?
Email / Phone / Live Chat
©2009 Yeoman Technology Group – All rights Reserved
Sell with InformationProduct & E-Commerce
Basic Products
Picture, Words & Pricing
Ratings, Reviews, & Comments
Share This Option
Product Comparisons
Complex Products
Advanced Product Info (Config, ROI, FAQ)
Online Access to Expert
Video
Sample, Demo, Dedicated Microsite
E-Commerce
Multiple Ship
Multiple Pay
Requisition / Shop List
Multi Level Buy Options
©2009 Yeoman Technology Group – All rights Reserved
Make The Back Engine HumDesign & Navigation
Site Architecture
Single Sign-on
Fast Speed Rating
Remember Me Functions
Secure and Private
Site Design
Clear Menus
Common Top and Bottom
Breadcrumbs
Share and Chat Everywhere
Reporting
Integrated Analytics
Inbound Anonymous
Inbound Authenticated
Tied to all other channels
©2009 Yeoman Technology Group – All rights Reserved
Invest in Search TechnologySite Search
Basics
Search All Content
Search All Sites
Adjust by Category
Secure and Private
Sales
Results Biasing
Specials / Recommended
Advanced Search
Sortable by Types
Support
Zero Hit Help
Top X Searches
Did You Mean?
Need Help?
©2009 Yeoman Technology Group – All rights Reserved
How Would You Rate?
Most have 90-97 matching best practicesScorecards have range from 38% - 70%
Most fall short in search, communications, and product information
All have revisited overall broad scope“Pick up the easy stuff customers like”
Template can be applied to any site
©2009 Yeoman Technology Group – All rights Reserved
Questions / Comments?
Thank you for attending
www.yeomantechnologies.com
800-667-6098
