Webinar;t The Evolution of Webcasting and the Future of Business Streaming, by Ari

Infinite presents…

The Evolution of Webcasting and the

Future of Business StreamingFuture of Business Streaming

Presenter: Ari Kestin

President, Infinite Conferencing

EVP, GM, Webcasting Onstream Media

Sponsored by:

etouches

www.infiniteconferencing.com

Webinars

Webcasts

Conference Calls

Agenda


• The Evolution

• Recent Developments

• Benefits• Benefits

• Challenges

• Case Studies

• Trends

Poll Question


How would you classify your knowledge in

webcasting?

a) Beginner

b) Intermediate

c) Advanced

Terminology


A "Web conference" is often used as an umbrella

term for all web-based collaboration between

two or more people over the Internet.

A "webcast" refers to information dispersed to a

large audience via the Internet.

A "webinar" expands the idea of a webcast into a

more interactive format.

The Evolution


+ Audio & Video

Streaming

Engagement

LIVE Video

Video

Conferencing

TelePresence

Reach

+ Audio

Conferencing

Few to Few One to all Few to all Reach All

Engagement

Conference Calls Broadcast Calls

Webcast

LIVE Video

Video

Conferencing

TelePresence

+ Web

Conferencing Web

Conferencing

Recent Developments


• Mobile & Tablet

• Self-Service or Fully Managed• Self-Service or Fully Managed

• Enterprise Solutions

• Device Compatibility

Benefits


• Generally easy to use

• Convenient

• Low cost• Low cost

• High impact interactive rich media

• No downloads or plug ins to install

• Can be viewed live or on-demand

• Non-threatening

Poll Question


What do you primarily use webinars/webcasts for?

a) Company announcements

b) Press conferences

c) Company Financial/Investor Releases

d) Product demonstrations and launches

e) "All hands" or "Town Hall" company meetings

f) Distance learning / Training

g) All of the above

h) None of the above

Perceived Barriers


Cost


• Types

• Duration

• Bandwidth• Bandwidth

• Storage

• Production

• Encoding

Management


• Resource

• Expertise• Expertise

• Time

• Liability

Adoption


• Ease of use

• Support• Support

• Training

Deployment


• Hosted or On-Premise

• Application

• Network• Network

• Architecture

• Security

• Branding

Content is King


Case Study


Communicate message to ALL employees across corporate

Intranet.

Challenges

Employee Communications…

Delivery (CDN/Encoding)

Corporate Network (bandwidth, restrictions)

Compatibility (browsers, operating systems)

Signal Origination

Web Cam/VCU/Studio

Production

Security

Interactivity

Attendance Reporting

Case Study


Communicate message to large global audience across the

Internet

Challenges

Corporate Announcement

Deployment

Delivery

Corporate Network (bandwidth, restrictions)

Compatibility (browsers, operating systems, devices)

Signal Acquisition

Quality

Scale

Live or On-Demand

Case Study


Conduct training with employees & clients

Challenges

Training

• Live or On-Demand

• Easy Setup

• Interactivity

• Archiving

• Delivery (CDN/Encoding)

• Corporate Network (bandwidth, restrictions)

• Compatibility (browsers, operating systems, devices)

• Attendance reporting & Certification

Case Study


Generate sales leads with lead generation webinars

Challenges

Webinars

• Registration

• Lead scoring

• Branding

• Scale

• Archiving

• Reporting

Poll Question


Are Mobile/Tablet devices a component of your

communications strategy?

a) Yes, already deployed

b) Yes, it’s coming soon for us

c) We’re considering it

d) No plans

Trends


• New Devices (Mobile & Tablets)

• Media Types (Windows, Silverlight, Flash)• Media Types (Windows, Silverlight, Flash)

• Social Networking (Facebook & Twitter)

• Cloud Services

Thank You


Ari Kestin

President, Infinite Conferencing

EVP, GM, Webcasting Onstream MediaEVP, GM, Webcasting Onstream Media


www.etouches.com

888-203-7900Sponsored by: