16. Example | ProSiebenSat.1 > 50% outside of traditional TV advertising
17. Old world vs. new world
18. Strategy Innovative Framework Fresh Mindset Cutting Edge Process
19. Innovative Framework
20. Traditional Approach Strategic Innovation
21. [ How to discover an opportunity ] Where to Play
22. THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOURE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. DAVID BELL Professor
23. Example | ProSiebenSat.1 Start-ups and Small and Medium Sized Businesses What did Pro7 do?
24. MOST COMPANIES, UNFORTUNATELY, DONT KNOW WHY CUSTOMERS DO OR DONT DO BUSINESS WITH THEM.
25. Cannot aord it Dont want to spend money on an uncertain outcome Dont have the experience with planning and executing TV media campaigns Example | ProSiebenSat.1 What did Pro7 do?
26. [ How to seize opportunities ] How to Play
27. OFFERING BUSINESS MODEL REVENUE MODEL How to Play Designing the New Venture
28. Example | ProSiebenSat.1 OFFERING BUSINESS MODEL REVENUE MODEL Access to mediaMedia strategyMedia planningProduction Target selectionSpot productionExecutionSpecialized expertiseShared services Fixed Fee+ Revenue Share+ Equity What did Pro7 do?
29. [ How to create value ] How to Win
30. Fulfilling customers needs and making their life easier Offering your partners advantages Strategic Operational Financial How to Win FIRM VALUE CUSTOMER VALUE ECOSYSTEM VALUE
31. Example | ProSiebenSat.1 New revenue streams Becoming independent from existing customers Building a portfolio of strategic investments Use insights gained for traditional business Access to media Risk-free Low upfront cash out No need to deal with mediaOther investors prot from increased company value What did Pro7 do?