Webinar: THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking

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    22-Jan-2018

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  1. 1. THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking Hosted by Jim Kalbach, @mural @artofopp #artofopp
  2. 2. Strategic Innovation Through Visual Thinking.
  3. 3. Example | Nine Inch Nails
  4. 4. $ 1.600.000,-
  5. 5. 1st week
  6. 6. Free Download MarcSniukas-DoujakCorporateDevelopment
  7. 7. Marc Sniukas - Doujak Corporate Development
  8. 8. ?HOW
  9. 9. ?How do established companies create new growth in innovative ways?
  10. 10. www.theartofopportunity.net
  11. 11. Example | ProSiebenSat.1
  12. 12. 2012 2018 2.4 billion 3.4 billion +42% Example | ProSiebenSat.1 +1 billion
  13. 13. Source: http://annual-report2014.prosiebensat1.com/index.html Example | ProSiebenSat.1
  14. 14. Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen Example | ProSiebenSat.1
  15. 15. 2012 2018 2.4 billion 4.55 billion +~90% Example | ProSiebenSat.1 +2.15 billion
  16. 16. Example | ProSiebenSat.1 > 50% outside of traditional TV advertising
  17. 17. Old world vs. new world
  18. 18. Strategy Innovative Framework Fresh Mindset Cutting Edge Process
  19. 19. Innovative Framework
  20. 20. Traditional Approach Strategic Innovation
  21. 21. [ How to discover an opportunity ] Where to Play
  22. 22. THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOURE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. DAVID BELL Professor
  23. 23. Example | ProSiebenSat.1 Start-ups and Small and Medium Sized Businesses What did Pro7 do?
  24. 24. MOST COMPANIES, UNFORTUNATELY, DONT KNOW WHY CUSTOMERS DO OR DONT DO BUSINESS WITH THEM.
  25. 25. Cannot aord it Dont want to spend money on an uncertain outcome Dont have the experience with planning and executing TV media campaigns Example | ProSiebenSat.1 What did Pro7 do?
  26. 26. [ How to seize opportunities ] How to Play
  27. 27. OFFERING BUSINESS MODEL REVENUE MODEL How to Play Designing the New Venture
  28. 28. Example | ProSiebenSat.1 OFFERING BUSINESS MODEL REVENUE MODEL Access to mediaMedia strategyMedia planningProduction Target selectionSpot productionExecutionSpecialized expertiseShared services Fixed Fee+ Revenue Share+ Equity What did Pro7 do?
  29. 29. [ How to create value ] How to Win
  30. 30. Fulfilling customers needs and making their life easier Offering your partners advantages Strategic Operational Financial How to Win FIRM VALUE CUSTOMER VALUE ECOSYSTEM VALUE
  31. 31. Example | ProSiebenSat.1 New revenue streams Becoming independent from existing customers Building a portfolio of strategic investments Use insights gained for traditional business Access to media Risk-free Low upfront cash out No need to deal with mediaOther investors prot from increased company value What did Pro7 do?
  32. 32. Cutting Edge Process
  33. 33. Analyse > Plan > Implement Act Learn Design 1 2 3 Strategic InnovationTraditional Approach
  34. 34. Cutting Edge Process Inception Evolution Diffusion
  35. 35. Fresh Mindset
  36. 36. Business Design Thinking Human-centered Visual Thinking Active Iteration Co-creation &Collaboration Holistic Perspective
  37. 37. Human-Centered Approach MRA: talking about the people not just the process (empathy)THDC personas? Session photo with big head?
  38. 38. Visual Thinking & Storytelling
  39. 39. Active Iteration
  40. 40. Co-Creation and Multi-Disciplinary Teams
  41. 41. Holistic Systems-Perspective
  42. 42. Example | Nine Inch Nails
  43. 43. www.theartofopportunity.net
  44. 44. DO. OR DO NOT. THERE IS NO TRY. YODA Jedi Master
  45. 45. Thank you.
  46. 46. QUESTIONS? www. mural.co www.theartofopportunity.net @artofopp #artofopp

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