How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.
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1. web2.0 Paradigm and Business Strategy Jo, SanKu web2.0
Evangelist - Perpetual Draft -
2.
3. web2.0? Bubble2.0? Not2.0?
4. ? web 2.0 Massive & Fast Innovation Power Shift to
You
5. Disruption & Opportunity
6. web2.0 Paradigm Trend, Issue and Opportunity
Paradigm
You
We, the Media
Social Computing
Long Tail Phenomenon
Web as Platform
Massive Innovation
Hot Issues
Second Life
Online Video
Mobile Web
Utility Computing
Businesses
web2.0 Monetization
New Economy
Advertisement
7. YOU Distribution Value & Attention You Participate ,
Linked , and Empowered Services Contents
8. You Dynamic Community
9. Link > Talk > Interact > Collaborate We, the Media
Social Computing
10. Creators Synthesizers Consumers 1 10 100 Creators
Synthesizers Linked Collaborate Mass Media Me Media We, the Media
Social Media Consumers
11. http://www.micropersuasion.com/2006/03/institutional_p.html
Social Computing Relationship Group Network Effect Collective
Intelligence
13. Why? People Participate, Open, and Share Opinion Leading =
Power Information value lasts very long. Web Age Exclusive
Ownership = Power Open & Share Value Growing Everybody is Happy
Users Empowered We, the Media Social Computing Ecosystem
14. Flat Hierarchy Authors Publishers/ Distributors Change of
Social Structure * Directory vs. Search You Linked as authors,
editors, synthesizers, archives, distributors, c onsumers Consumers
(End Users)
15. Samuel R. Smith
http://www.intelligentagent.com/archive/Vol3_No1_polisci_smith.html
Now, The Network Age The You Age
16. Easy Reach to Value Search Low Cost of Marketing People
Linked (Word of Mouth) Long Tail Phenomena: Three Forces Short Head
Long Tail Attention Sales Traffic Democratization Participation
Service, Product, Information, Opinion
17. Web as Platform(XoWeb, Everything Over Web) Technology,
Social, Culture, Business, Politics People Contents Data Knowledge
Microcontens Syndication We, the Media Social Networking Remixing
Services Mashups Services Businesses Ecosystem
18. Massive and Fast Innovation Time Innovation Online +
Offline
Liberation of Information and Tools
Utility Computing
New Money
Mashup, Innovation Grid
API X + API Y = Mashup Z
19. Mashup Do-it-yourself Web Applications
20.
Metaverse: Mixture of fantasy and reality
Owned and run by its residents
Opened to the public in 2003
Stated as the "next phase of the Internet's evolution"
The World. The Creations. The Marketplace
The Linden Dollar: 247.5 Linden Dollars per US Dollar
21. Scion, Toyota's youth-oriented brand, has so far sold about
200 computer-generated cars in Second Life
22. Video, Major Data Type: 60% Traffic
Fast Transition to Video Age
23. Online Video: RMC, PCC, UGC Short Head Long Tail Body Mbox
.paran.com 80 + MagicN/Nate UGC PCC (Proteur Created Content) UGC
(User Generated Content) RMC (Ready Made Content) Quality
Reputation News Documentary Entertainment Casual Creativity Fun
Clipping Street News Hot Issue Information Knowledge Parody ,
$$$
24. Online Video: IPTV
TV + Internet
P2P
Free world contents
Advertisement model
TV is Dead
Too Busy
Time Share
Many Other Fun
IP >> TV
25. Online Video: Video Search More Choice != More Satisfaction
=> Channel, Filter, and Search
26.
Driving Forces in 2007
Low cost
High speed access
More services
Advantage
Ubiquitous
Access is authentication
Personalization
LBS
Limitation
Short head
Screen size
Time constraint
Moving
Mobile Search, Mobile Video
Mobile Web
27. Write Read 2.0 * write Read 1.0 CDMA Wi B ro HSDPA Read
Read & Write Mobile web2.0 * @ KT
29. Cost for Computing Power Initial Cost to Buy Computers
(CAPEX) Monthly Used Computing Power Total Cost (Accumulated, OPEX
Only) Operation Cost (OPEX) Utility Computing and Storage
30. Monetize web2.0
Is there any web2.0 startup making lots of money? Dont mention
monetizing by being acquired.
Sure, Not many right now.
Many solid business models in near term
History repeats
Lots of arguments about the Internet businesses in late
1990s
Now. Yahoo, Google, eBay, Amazon
Disruption brings Opportunity and Risk
31. New Economy
Second Money
Social Capital
Attention Economy
Advertisement: Free Service for Empowered People
Selling = Money + Better Service
Consumer in Control: Made of/by/for Customers
gLOCAL
32. Advertisement2.0
The major web2.0 Revenue Model
$16B in 2006, $36B in 2010
Advertisement = Marketing +
Personalized & interactive
Advertisement as content
Video advertisement
Cost Per Action, another disruption
Wibro as an Advertisement Service
33. Advertisement2.0 Long Tail TV Ad CPA and
Personalization
34. CPA: Cost Per Action
Start Business
Get Money
Pay Cost
iCompany
MeCompany
Mentrepreneur
35. MyCompany 2.0 Made in/for/by People Fast Innovation Flat
Communication Video Mobile Learning by Doing People Value Culture
Vision Market Biz Models Services Strategy Risk web2.0 Business
Strategy Too Fast Change Mobile Search
36. web2.0 Business Strategy: Top 11 Rules
Trend Watching, Benchmarking, Prototyping
Focus on YOU
Made in/for/by People (users): Give all control to People,
automated self-service
People Power: Open and Connect People. Collective Intelligence
and Network Effect
Enterprise2.0
Lightweight & Easy
Everything at the Field at the Same Time
37.
People (Customer) Need, Want, Dream
VC money flow
web Celebrities movement
Emerging hot services
Trend Watching, Benchmarking, Prototyping
38. Outside-In for Watching, Inside-Out for Execution
39. Dont join in just because its in Dont miss out just because
its out
40. The State of the Internet, Part 3 : Mary Meeker
41. Google works for the impact on People , not for money. That
is the reason why Google is so successful.
42. Made in People (Customers)
People is the Killer Application.
Massive and fast change
Give all control to People
Automated self-service
Co-developer with trust
43. Enterprise 2.0 web2.0 within the Intranet
44. Enterprise2.0 Flat Communication through Blog ( ) Loyalty
Made in Customer , ,
45. web2.0 Business Strategy: Top 11 Rules
Turn Applications into Open Platforms: Data is the Next Intel
Inside.
Join and setup Ecosystem
Connect & Development to Bridge the Gap
Leverage the Long Tail
web2.0 Culture as Core Competence
Learning by Doing
46. Learning from Doing Planning and Strategy are Very
Important. But Execution is Everything . - . Right Resource
Intelligence
47.
Do Video *
Video UGC
Video + Wiki vs.
Video Search
Video Advertisement
Do Social *
Social Network
Social Search
Social Shopping
Social Watch
Do * Advertisement
Do * @ SecondLife
Learning from Doing
48. Anycall2.0 Anycall as Service Anycall 2.0 Entertainment
People Community SamsungMobile.com CC.Anycall.com Services
Information AlterEgo Window to the World PC TV Yepp 3 rd Party
Service Data and Devices People Community Social Networking
Seamless Connection Unique Services Open Open API
49. web 2.0 web 1.0 web2.0 Business Challenge
50. Challenge 2.0
Trend vs. Market
Revenue vs. Potential: YouTube
Poker Game?
Solid Business and Revenue Models
Low Entrance Barrier
Overcome Big Players including Three Ones?: Adobe
Glocal Businesses: Korea market is too small.
Total Chaos: Business, Value, Policy, Social Structure
Privacy
Information Overload and Digital Smog
Digital Divide
51. You Video Mobile We, the Media Long Tail Social Computing
Collective Intelligence Internet Singularity Advertisement Massive
Innovation Social Networking Social Capital Ecosystem Attention,
Trust & Fun Blur Mashup UGC web 2.0 Virtual Life
Personalization Ad as Content Decentralization Video Search IPTV
Free New Economy Disruption
52. web 2.0
53.
web2.0: Disruption, Opportunity, and Risk
Innovation is so fast and Intensive. Nobody Knows the
Future.