web shop company

05/02/2023 Turiba University 2015 1

PRACTICE REPORT DEFENSE

ByManish

MBA UMA1V22

Advisor : Ms Vita Zarina


WEB SHOP COMPANY


Fig 1:Turnover of ICT sector Enterprise, million EUR (2009-2013)Latvia(Investment and development agency of Latvia, 08-06-2015)

The information and communications technology (ICT) sector itself comprises only 3.7% of Latvia’s GDP, its influence is extensive. There are more than 5 000 companies active in the ICT sector, only 99 of them produce ICT equipment; 4 425 specialize in ICT services, of them 556 in the telecommunications industry.

INTRODUCTION TO THE IT INDUSTRY


Fig 2: Foreign trade in ICT services, million EUR((Investment and development agency of Latvia, 08-06-2015)

Fig 2 clearly indicates the foreign trade in ICT services. (Investment and development agency of Latvia, 08-06-2015)Among the available ICT companies one company is WSC.

INTRODUCTION TO THE IT INDUSTRY

http://www.liaa.gov.lv/files/liaa/content/ENG/Trade_with_Latvia/industries_2015/ml_ict-02.png


Web Multishop Company(WSC) is a SME – (small- enterprise) in Estonia and Latvia. It has been providing a wide range of web development solutions and other technical services, including easiest to the toughest technology based web solutions.

WEB MULTISHOP COMPANY(WSC)


WSC

Director(Marketing

) Mr Andris

Employees

Director(Technical) Mr Nils

stafekis

Employees

Director(Marketing

) Mr Martins

Employees

Company Level

Director level

Employee level

ORGANIZATIONAL STRUCTURE(WSC)

Fig 3: Organizational structure of WSC


STRATEGIC PLANNING(WSC)

Vision

Mission

Objective

Strategy

Action Plan

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.

Fig 4:Pyramid of WSC(WSC, 2015)


VISION

The vision of WSC is to :--To create high end platform for data exchange using internet algorithms.-“Kick out of the market the philosophy that open source program is the only possible way of development and sustaining” (WSC, 2012)-Delivering the high-tech web solutions within least time.


MISSION

The mission for WSC is :“no-shhIT-just-gain”.WSC aims to deliver high-tech web solutions for clients and in very less time.


OBJECTIVES

The Web Shop Company has many specific objectives as follows:

Completion of MCCNSE(Multi-Client Client Network Station Extreme) by 2016Target –Baltic market for : Websites;Touch screen solutions;Data exchange systems.


Challenging objectives – Triple the turnover of the company.Changing development-cost : profit ratio from 80:20 to 20: 80.Establishing MCCNSE(Multi-Client Client Network Station Extreme) project in market. High-tech advanced features to be incorporated in MCCNSE.Switching from services to product.


STRATEGY

WSC’s strategy is “Less time more productivity”– the company has its own unique methodology of delivering high-tech web solutions.(ie ABC methodology )

ABC Methodology(WSC 2015)The ABC Methodology is a methodology in which every project has to go through the path A ,B ,C


Project A are the projects that are basic which are cheap and in which customer can see how their website will look like in actual.

Project B are the projects that comes after confirmation from clients about the site appearance and now content will be managed in them.

Project C are the projects that comes after the Project B path and now API will be managed in them.


SNO NUMBER TIME INVESTMENT

PROJECT -A 200+ 3-4 weeks small

PROJECT -B 50+ 6-8 weeks medium

PROJECT -C 10+

Depends on projects(9-12 weeks and even more)

large

PROJECT A, B, C BREAKUP (WSC)Table1

Project A, B and C breakup(WSC, 2015)


Opportunities -International contacts-Large reference database-Growing market demand-Collaborations with other companies-New methodology implementation-Huge demand in IT services

Threats-Agencies that are not having in house programming abilities - Big number of competitors-Mediator agencies in the market- Problem with cashflow-Political issues regarding investments-Out of country competetion is also available

SWOT

SWOT ANALYSIS

Fig 5: SWOT analysis of WSC(WSC, 2015)


PROGRESS OF WSC (2011-2015)

2011 2012 2013 2014 20150%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

actual progressexpected progress

Fig 6: Progress analysis of the WSC for 2011-2015(WSC , 2015)


WEB PROJECT EXECUTION & MANAGEMENT (WSC)

Web developmen

t

Requirement

Planning

Designing

CodingTesting

Deployment

Maintenance

Fig 13: Web development cycle (WSC, 2015)


WSC is a small company but with modern strategy and it has the “High-Commitment management” strategy as the working strategy in its human resource management system.High-Commitment management is a form of management aimed at eliciting a commitment so that behavior is primarily self-regulated rather than controlled. Organizational relations based on trust.

WSC HR STRATEGY


WORKING ENVIRONMENT(WSC)

Management Psychology

Nature of work and the

work environment

social environment

Character of work done & satisfaction

Gathering activities and

the opportunity to

show

Fig 14 :Management psychology and factors affecting them


MARKETING STRATEGIES(WSC)

WSCCause Marketing

Relationship Marketing

Scarcity Marketing

Word of Mouth MarketingDirect MarketingInbound MarketingNiche MarketingSocial Media

MarketingB2B MarketingAlliance Marketing

Personalized Marketing

Fig 8 :Marketing strategies of WSC(WSC, 2015)


CLIENTS (WSC)

Biznesam.lv

Satiksmes ministry

Invast.com Rempro.lv

Giraffe360 Astubiedriba.lv

Fig 9 : List of some of the clients of the WSC(WSC , 2015)


BREAKUP OF PROJECTS(WSC)

Fig 10: Projects breakup for WSC (2011-2015)

38%

30%

20%

5% 2% 5%

Projects break up(WSC)

individualbusiness companiesministrieesrailgovernment sector companiesmiscelleaneous


COMPETITION IN MARKET

BALTIC DESIGN COLORS

RESYNX DEVELOPMENT OQ AGENCY

AJK GROUP SIA BEWUS WEBDESIGN SIA MARKETUS

STYLEWEB.LV SIA DATAFIX ADVANCED DESIGN STUDIO

SIA SKYLINK INTEGRA IT SOLUTIONS GK DEALS LTD

Fig 11: Competition in the market , available IT companies(2015)


GEOGRAPHIC LOCATION OF WSC OFFICES

Fig 12 : Map location of the WSC offices(Googlemap,2015).


KEY POINTS FOR WSC


FUTURE PLANNING (WSC)

WSC is planning to move from services to products in its future.WSC is also planning several new policies to be implemented in their offices.


INNOVATION(WSC)

MCCNSE-Multi-Client Client Network Station Extreme (in future referred to as MCCNSE) can solve most of any company’s e-marketing and e-commerce problems.Project MCNCS is designed to become the world’s leading multi-platform content management system that operates with all company's information on one content server.


This server ensures that all virtual resources of the company will be updated immediately after being published on the central server. The central server will automatically take care of distributing updates to all necessary components of the information network.

Current stage: open Beta

INNOVATION(WSC)


RECOMMENDATIONS

Few extra marketing strategies like cross media marketing can be implemented for much better business.Few more rules can be helpful for the further advancement of the company environment for the employees from different countries.Project execution for clients with less technical clients can be done with the dedicated department for less technical projects.


CONCLUSIONS(WSC)

WSC is a growing organization.WSC is able to generate good business.WSC has some core values that let it to sustain and deliver the good results.WSC has already established its brand name in the market .WSC work environment is good and the company infrastructure is as per the required IT business standards.


All the department in the WSC interact regularly and take any problem as a combined team to sort it out.WSC has well defined vision, mission that are the driving force that make it move progress further.WSC staff is skilled , helpful and dedicated to their work.WSC planning structure is very good.

CONCLUSIONS(WSC)


WSC HR department is not separate but it is efficient.WSC is not providing any loyalty to its employees .WSC project execution is efficient.WSC is targeting only high end technical clients which is one of its key success point.WSC believes in business relationships and helping their customers.WSC marketing strategies are good but a few more can be added as well.

CONCLUSIONS(WSC)


WSC’s upcoming innovative future product (MCCNSE) can have a really do good business in the market.WSC Innovation can be highly rewarded in the future.WSC is planning to move from services to products in future.WSC believes in innovation.

CONCLUSIONS(WSC)


Business

web shop company