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This presentation is a revision of an earlier presentation here on Slideshare. It includes an updated social meme graph and current member information about The 2.0 Adoption Council.
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DATE AUTHORMARCH 9, 2010 SUSAN SCRUPSKI, SOCO PARTNERS
WEB 2.0 AND THE ENTERPRISE
Thursday, March 11, 2010
Who Am I?
• Blogger • Researcher• Consultant• 2.0 Evangelist• Conference Organizer• Founder, The 2.0 Adoption Council•@ITSinsider
Thursday, March 11, 2010
A show of hands...Hashtag: #ATCe20
Thursday, March 11, 2010
When did e20 begin?
Thursday, March 11, 2010
McAfeeCase StudyDrKW: Investment Bank, 2005• blogs, wikis, messaging• e20 technologies: blank SLATES*• let knowledge work “emerge”• unstructured, egalitarian
*SLATES: Search, Links, Authoring, Tags, Extensions, Signals
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What is an e20 State of Mind?
Thursday, March 11, 2010
The Pillars of 2.0 Zen
TRANSPARENCY
COLLABORATION/SHARING
TRUST
AUTHENTICITY
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Are e20 & “Social Media” Synonymous?
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No.
E2.0 happens behind the firewall (and for good reason).
Thursday, March 11, 2010
News Flash: Enterprises Have Secrets!
STRATEGYPATENTS
CUSTOMER DATA
EMPLOYEE DATA
COMPETITIVE DATA
PRODUCT DESIGN
M&A PLANS
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But... Employees Should Not.
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So, how does it all fit together?
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Thursday, March 11, 2010
The Enterprise is Social Beyond the Firewall
• Inside the firewall: Collaboration• 2-way conversation at the edge‣ Porous boundary to market‣ Focuses roles/concentration
• All market/biz data returns to Enterprise for processing/action• Increases competitiveness with timely decision-making
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The 2.0 Adoption Council• A collection of Market Leading early Adopters• Currently 161 members; 95 active on Jive‣ Large Enterprise (10K+ employees)‣ “Internal Evangelists”
• Sharing best practices/experiences
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Thursday, March 11, 2010
Obstacles for Early Adopters• Awareness and/or Confusion• Culture, Culture, Culture‣ Moving from silos to “flat enterprise”‣ Rewarding sharing, vs. hoarding
• Making the Business Case• Ease of Use• Misjudging the Importance of Community
Management
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Who’s Driving Enterprise 2.0?
IT42% LOB
58%
Sales5%
R&D9%
Procurement5%
Program Management9%Operations
5% Marketing32%
Knowledge Management14%
Innovation9%
HR14%
2009 MEMBER SURVEY
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Early Case Studies• Investment Bank: ‣ Flattened organization, created visibility for
Audit and Compliance group resulting in more accurate reporting to Federal regulators
• Leading F500 Manufacturer: ‣ IT Organization wanted to change its image
from “IT sux” to “IT rox.” Factory Managers singing IT praises now.
• Global Leader in Business Solutions and Services:‣ Where Expertise is billable, dramatic
improvement in time-to-market deliverables.
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Where to find more info...• Andrew McAfee’s original MIT Sloan article.‣ http://andrewmcafee.org/2007/09/enterprise_20_is_now_free/
• Dion Hinchcliffe’s expansion of the SLATES mnemonic. ‣ http://blogs.zdnet.com/Hinchcliffe/?p=143
• The 2.0 Adoption Council ‣ http://www.20adoptioncouncil.com
• @ITSinsider on Twitter‣ http://www.twitter.com/itsinsider
• ITSinsider blog‣ http://www.itsinsider.com
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Thursday, March 11, 2010
