Income GenerationTwo Major Anchor Initiatives

Weymouth Harbour Destination & Development

Retail Services ~ Integration with Parking Improvement

Weymouth as Destination

Activities & Events - incl. entertainment,health & lifestyle, corporate

Retail Hospitality

Accommodation & Travel - incl. digital parking permit

Infrastructural Upgrade

“The Ticket is the Hook to the Customer Relationship”

Retail Loyalty & Rewards

Citizens' Wallet

Eat & Shop

Entertainment & Travel Packages

Remote Trading ~ Vehicle Related

Provisional Targets

Year Activities & Events Retail Services

1 £ 450,000 £ 85,000

2 £ 975,000 £160,000

3 £1,650,000 £325,000

4 £3,100,000 £440,000

5 £5,250,000 £535,000

EBITDA c. £1,041,000

Digital Support

apps video channel e.books & downloadstickets & vouchers

Retail Consumer Services

Retail Merchant Services

e.commerceloyalty / rewards / vouchersVenue services

Product Groups

examples

Activities & Events

Fairs, Festivals, EntertainmentConference & ExhibitionsHospitality & VenuesAccommodation & Travel

Beyond Authority Boundaries

Parking Integration

Loyalty & Rewards

Vouchers & Offers

Visitor Packages

Challenges

● No Comparable Experience● Other Demands● Perspective (limiting)● Internal Market ~ Management : Members● Resources ● Financial

Key Success Factors

● Momentum● Single Minded Purpose● Data Marketing & Analytics● Partnering / Provisioning● Product Marketing● Dedicated Transaction Processing

low cost systems platforms

Data Marketing

ResourcingChannel & Affiliates - client base & market access

Archemys Support - systems : skills : finance : opportunities

Revenue-Driven Key Recruitment

Pilot*

Early

Revenue

WinsTest

Customer

Offers

Test

Systems &

Processes

Member &Snr. Team

Confidence

Gather Data

Validate

Figures

Assess Options: Business Model &

Vehicle Structure

Prior to Long-Term Commitment

* approx. 3 months

Decisions in Principle

PartnerProvisioning

Models

Pilot Scope

Product / Services Priorities

Break-Down Targets

Resourcing Allocation

Sales Channel & Affiliates Offer

Sweat Existing Activities

Sales & Affiliate Mktg Automation

Channel Launch & Actions

Soft Launch

Affiliate Product Sourcing

Month

1

2

3

Next Actions

Decision in Principle ~ to maintain progress

Sales & Marketing Plan ~ incl. provisional targets

Assess Options on Structure & Resource Provisioning

Products / Packages Sourcing ~ internal : external

Pilot Scoping

Systems ~ Trial Implementation

Soft Launch