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Social media for the wine industry- a presentation for the Wine Bloggers Conference 2009
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#WBC09
Links available at www.JanetFouts.com/wbc09
Social media networks
Choosing your networks
What are you listening for?
Your Brand Appellation Varietal Reviewers Media Outlets Competitors
Where are the conversations? Blogs Forums Facebook Twitter Communities
Listening methods
Search engines (Bing, Google) Google Blog Search Google Alerts MyBlogLog Social Mention Twilerts
Listening and Reporting
Trackur SM2 Radian6 Collective Intellect
Social Mention
Real-time Monitoring
Monitter Yahoo! Sideline Twitter search LazyFeed
Use it or not, you can’t ignore Twitter
Faster than search
Keyword focused Link sharing
Now what?
Do some thinking about what you can do Don’t feel compelled to join every
network Start commenting and joining
conversations Answer questions Solve problems Give feedback and help Listen for opportunites
Transparency
Don’t pretend No marketing speak Be human and
personal Don’t be mean Remember you’re
in public
Demographics are changing Women 35-54 66% over 21 13.9 Billion Minutes in April 2009 Pages are not Profiles
Wine fan page
755,941 fans
Twisted Oak Winery
Twisted Oak Winery
575 Fans
Foxen
Customize your page
Use custom boxes HTML Flash Video Promotions Games Applications
Pizza Hut
Easily branded Groups Members invite friends from other
networks No software to maintain Features can be added or removed Free is good
Hudson Valley Wine Country
Open Wine Consortium
Eagles Nest Winery
Interactive community Message boards KickApps App studio RSS Feeds Video and music players Widgets
Listen for your winery Share local events and interest Answer questions Put a human face on the brand Share experiences Say thank you! Re-tweet your followers
SEO and Content Recycling
Building traffic to multiple profiles All roads lead to you What content do you already have? Break content up and distribute Make your blog or website the center of
your social media universe
SEO and Content Recycling
Thank you!
Ask me anything! Links at JanetFouts.com/wbc More on these tools at JanetFouts.com Email [email protected] 408.216.7423 Twitter- JFouts
