Upload
digitallibrary
View
433
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Fully understanding your data networks energy impact is a critical first step to empowering you to take action for a Greener IT environment. This presentation introduces a new energy efficiency calculator that can help customers model the energy impact of existing or planned data center or converged (VoIP) campus LAN network deployments.
Citation preview
0 Nortel Confidential Information
BUSINESS MADE SIMPLE
Watts Up?Is Your UC Energy Efficient?
Steven GivenLeader, Nortel Enterprise War Room
1 Nortel Confidential Information
Agenda
• Speaker Introduction
• The UC Energy Efficiency Story
• The Evidence
• The Challenges
• The Commitment
• Q & A
• OPEX Savings Demonstration
2 Nortel Confidential Information
Speaker
Steven Given
• Leader, Nortel Enterprise War Room
• 8-year veteran of Nortel
3 Nortel Confidential Information
The Energy Efficiency Story + UC
• Cross industry
• Did you know?
• Green IT examples
• Telepresence
• Network
• Energy Star
• Legislation
4 Nortel Confidential Information
Cross Industry UC Collaboration & Leadership
MCS Client integration with Lotus Sametime � offers click-to-function, messaging, presence and multimedia services.
MCS for Lotus Sametime
Nortel and IBMBetter Together for Business Solutions
Applications + Nortel Energy Efficient IP Network
5 Nortel Confidential Information
What customers want:
• Innovative features
• Connected & integrated solutions
• High-performance & scalability
• Ease of deployment
• Ease of support
• Upgrade path
• Cost savings
Unified Communications Environment
I need a system that will connect me to my team while I work remotely.
6 Nortel Confidential Information
Gartner Magic Quadrant forUnified Communications, 2007*
*The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders”quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Magic Quadrant for Unified Communications, 2007;Bern Elliot, August 20, 2007
“This Magic Quadrant graphic was published
by Gartner, Inc. as part of a larger research
note and should be evaluated in the context
of the entire report. The Gartner report can
be viewed at:
http://www.nortel.com/promotions/
magic_quadrant_2007/index.html
7 Nortel Confidential Information
Did You Know?
Source: *Energy Information Administration; **Deloitte Consulting - Green IT. The Fast-track to Enterprise Sustainability
energy costs
Energy Costs expected to rise 3.1% in 2008-combined with consumption increase of 1.3%, leading to a cost increase of 4.4%. Wages are only expect to rise 3.2%*
Commercial electricity costs continue to rise (source: EIA)
network switching
IT typically represents 30 percent to 40 percent of a company’s energy consumption. A recent study found that energy consumed by servers and related infrastructure equipment around the world doubled between 2000 and 2005**
Network12-15% and growing
Loss
Servers & Storage
HVAC
Lighting
8 Nortel Confidential Information
Green IT Examples
telepresenceFor every 3 meetings held by video conference instead of flying cross-country, it would be like taking a car completely off the road for an entire year.*
IP converged network
Network infrastructure represents between 12% - 15% of data center power consumption and the equivalent in HVAC.
9 Nortel Confidential Information
What don’t we know?
energy star
Awareness of Converged
Networks and Energy
Efficiency does not exist
legislation
1-2007 US President signs
Executive Order 13423
Section 2 (h) of E.O. 13423 requires that Federal agencies:
When acquiring an electronic
product to meet its requirements,
meets at least 95 percent of
those requirements with an
Electronic Product Environmental
Assessment Tool (EPEAT)-
registered electronic product,
unless there is no EPEAT
standard for such product.
10 Nortel Confidential Information
Watts Changed?
Ben Franklin figured out that static electricity and lightning were the same, paving the
way for the future.
The world hates change, yet it is the only thing
that has brought progress.
– Charles Kettering
EPA createsEnergy Star program1992
Crude oil breaks $100 per barrel
200AD 200619581663 20081700 - 1830 1970 1992 300 - 1600
INDUSTRIAL REVOLUTION
Wood was the primary source for cooking, warmth, light. Wood was
time consuming, hard work.
Time is the most valuable thing a man can spend.
– Diogenes Laertius
The Royal Society of London urged its
Fellows to withstand the domination of
authority and to verify all statements by an appeal to the facts determined by experiment.
First Earth Day1970
“Our industry is at the leading edge of a major shift from obsession with raw computing power to the cusp of becoming obsessed with computer efficiency.”
– Kenneth RomansSenior Vice President of OperationsFidelity Investments Systems Company
TECHNOLOGICAL REVOLUTION
11 Nortel Confidential Information
Green IT: CIO Leadership
Understanding the Opportunity
n = 191
Why is IT supplier “greenness” important to your organization?
©2008 IDC
8.9%
Favor green suppliers 36.6%
51.2%
81.2%
Products which help compliance
Green products which reduce OPEX
Other
12 Nortel Confidential Information
The Evidence: Network Core Switches
Data Center Core
Network SwitchesTwo 10-slot Core Switches in NYC
Power Consumption
Watts/hour
HVAC/Cooling (MBTU/hour)
36,456
124.4
93,014
317.6
NortelERS 8600
CiscoCatalyst 6500
61% 155%
Nortel EnergySavings
Cisco EnergyPremium
13 Nortel Confidential Information
The Evidence: Network Floor Switches
Wiring Closet/Edge Switch Comparison Watts/hour Nortel Energy Savings
Cisco Energy Premium
Nortel Cisco Nortel Cisco
4548GT Catalyst 3560G – 48PS 39 84 54% 115%
4550T PWR Catalyst 3750G – 48PS 45 89 49% 98%
4550T PWR Catalyst 3750E – 48PD 45 102 56% 127%
4550T PWR Catalyst 3560E – 48PD 45 104 57% 131%
0
20
40
60
80
100
120
10 1218 20
15 13
28 2934 3431
37
5560
4539
8489
104 102
Watts Per Hour
Nortel/HP Results Nortel/Cisco Results
Source
: The Tolly G
roup, O
ctober 2007
Nortel ERS
2526T-PW
R
Nortel ERS
2550T-PW
R
HP ProCurve
2626-PWR
HP ProCurve
2650-PWR
Nortel ERS
4550T-PW
R
Nortel ERS
4548GT-PWR
Cisco Catalyst
3560G-48PS
Cisco Catalyst
3750G-48PS
Cisco Catalyst
3560E-48PD
Cisco Catalyst
3750E-48PD
Average Power Consumption in Watts per Hour for Switch Operation (right bar of pair)and For Cooling Associated with Heat Dissipation (left bar of pair)
14 Nortel Confidential Information
The Evidence: Network Routers
Input Power Requirements:Nortel vs Cisco Access Routers
Maximum System Power Dissipation (Watts) Nortel Energy
SavingsCisco Energy Premium
Nortel Cisco Nortel Cisco
SR1001 ISR1841 8 50 84% 525%
SR1002/4 ISR2801 12 150 92% 1150%
SR3120 ISR3825 80 300 73% 275%
SR4134 ISR3845 250 435 43% 74%
15 Nortel Confidential Information
Closet Switch Pricing Analysis Example: CDW 03-27-2008
The Evidence: Wiring Closet CAPEX
Lower the Budget 44% for Wiring Closet:
From Data Center Core to Wiring Closet Floor – Nortel is Energy Efficient
45%$3,619.99$6,639.99ERS 4548GT-48-PWRWS-C3560G-48PS-S
44%Average:Summary:
Nortel is an average of 44% less than Cisco with regard to stackable switches
54%$3,455.99$7,549.99ERS 4526FX-24TWS-C3750-24FS
38%$2,172.99$3,526.99ERS 4550-48TWS-C3560-48TS-S
45%$2,539.99$4,589.99ERS 4550-48T-PWRWS-C3560-48PS-S
32%$3,807.99$5,589.99ERS 4548GT-48WS-C3560G-48TS-S
58%$4,533.99$10,835.99ERS 5520-48TWS-C3750G-48PS-S
44%$473.99$842.99ERS 2526-24TWS-C2960-24TT-L
51%$789.99$1,611.99ERS 2550-48TWS-C2960-48TT-L
50%$1,339.99$2,679.99ERS 2526-24T-PWRWS-C3560-24PS-S
58%$1,916.99$4,589.99ERS 2550-48T-PWRWS-C3560-48PS-S
$3,789.99
$5,225.99
$3,679.99
Nortel CDW Price Nortel % LowerCisco Model Nortel Model Cisco CDW Price
WS-C3750G-24T-S1U ERS 5510-24T $4,891.99 25%
WS-C3750G-48TS-S ERS 5510-48T $9,786.99 47%
WS-C3750G-24PS-S ERS 5520-24T $5,451.99 30%
16 Nortel Confidential Information
Lower the Electric Bill:
From Data Center Core to Wiring Closet Floor – Nortel is Energy Efficient
The Evidence: IP Phones
IP Phone Power ConsumptionMaximum System Power
Dissipation (Watts) Nortel Energy Savings
Cisco Energy Premium
Nortel Cisco Nortel Cisco
IP Phone1230 (10/100)
IP Phone7960G (10/100)
3.20 7.88 59% 146%
IP Phone1120E - GE
IP Phone7941G-GE
8.00 12.9 38% 63%
IP Phone1140E - GE
IP Phone7961G-GE
8.00 12.9 38% 63%
IP Phone 2007 (10/100 - Color)
IP Phone 7970G 8.50 10.25 17% 21%
17 Nortel Confidential Information
The Evidence: Call Servers
Lower the Electric Bill:
From Data Center Core to Wiring Closet Floor – Nortel is Energy Efficient
Like for Like Call Server Power ConsumptionMaximum System Power
Dissipation (Watts) Nortel Energy Savings
Cisco Energy Premium
Nortel Cisco Nortel Cisco
CS1000E CPPM HA Chassis
MCS 7845 H2 Unified Communications Manager
600 1150 48% 92%
18 Nortel Confidential Information
The Evidence: Call Servers + E911
Lower the Electric Bill:
From Data Center Core to Wiring Closet Floor – Nortel is Energy Efficient
4200Emergency ResponderEmergency Services ( part of CS1000E )
Like for Like Call Server Power ConsumptionMaximum System Power
Dissipation (Watts) Nortel Energy Savings
Cisco Energy Premium
Nortel Cisco Nortel Cisco
CS1000E CPPM HA Chassis
MCS 7845 2H Unified Communications Manager
600 1150
62% 162%
19 Nortel Confidential Information
The Evidence: Tolly Case Study
Nortel's PoE switches are more Energy Efficient than the
equivalent Cisco switches...resulting in significantly lower
overall operational (power and cooling) costs.
$500
$400
$300
$200
$100
$0Nortel ERS4550T-PWRwith RPS 15
Nortel ERS4548GT-PWRwith RPS 15
Cisco Catalyst3560E-48PD
Cisco Catalyst3570E-48PD
$146 $150
$312
$458 “The Nortel ERS 2500 & 4500 series demonstrated the lowest per-port cost for delivering full power PoE and Nortel's tested switches are the ‘greenest’of all switches tested.”
Source: Tollyhttp://www.tolly.com
Nortel switches pay for themselves:
Savings on power and purchase price versus Cisco = free switch
20 Nortel Confidential Information
The Evidence: Real World Example
The following is a test model of energy consumption in the state of New York, where the East Coast Power Grid is reaching its maximum capacity:
Kilowatts Consumed Energy Savings (Kilowatts)Operational Expense Savings
(USD)
Type# of
SystemsNortel Cisco 1st Year 5+ Years 1st Year 5+ Years
6 Slot 0 0.0 0.0 0.0 0.0 0.0 0.0
10 Slot 4 65,470.8 165,235.0 99,764.2 498,821.1 $27,109.86 $143,929.93
Non-POE Stackables 50 19,800.0 22,440.0 2,640.0 13,200.0 $1,278.10 $6,785.58
POE Stackables 200 113,520.0 270,336.0 156,816.0 784,080.0 $75,918.87 $403,063.58
IP Phones 2,500 133,600.0 180,844.0 47,244.0 236,220.0 $15,246.56 $80,946.06
Total 332,390.8 638,855.0 306,464.2 1,532,321.1 $119,553.38 $634,725.15
21 Nortel Confidential Information
Independent Labs Testing Summary
Energy Efficiency SummaryMaximum System Power
Dissipation (Watts) Nortel Energy Savings
Cisco Energy Premium
Nortel Cisco Nortel Cisco
Core 8600 Core 6500 1072 1759 39% 64%
Floor 4500 Floor 3500 89 149 40% 67%
Branch 4134 Branch 3845 140 194 28% 39%
Get the Facts and Lower the Electric Bill:
From Core to Floor & Branch Office – Nortel is Energy Efficient
22 Nortel Confidential Information
The Solution:Business Optimized Networking
Converge IP/Ethernet
• ERS 2500/4500/5500
• Evolution of core with 4x densities
• OCS/LCS features, 802.1ab
Mobilize• New WLAN Security Switch and Access Points
• WLAN Location Engine
Extend• Secure Router 1000, 3120, 4134
• Converged branch with MSFT OCS
Accelerateand optimize
• Nortel App Accel 510/610
• Optimized for MSFT/IBM
• Multimedia/UC ready
Manage & Secure
• Proactive Voice Quality Mgmt. and theft protection
• NSNA/MSFT integration
23 Nortel Confidential Information
Nortel is 7x MORE RESILIENT
Nortel PERFORMS 20x BETTER
Nortel offers significantly LOWERTCO
Nortel is 50% MORE ENERGY EFFICIENT
cont.
The Solution:Business Optimized Networking
24 Nortel Confidential Information
Work at home initiatives with UC applications Buy carbon
credits to offset air travel
Invest in hybrid trucks for distribution
Utilize Telepresence in boardrooms
Change IT purchasing behavior
Pay for employees public transportation
Launch a “green”
version of our product
Put solar panels on rooftops
The Management Challenge to “GREEN”
We are doing a lot of “green” initiatives, but are we driving shareholder value?
25 Nortel Confidential Information
The Challenge
Do I replace inefficient?
• Yes!
• CAP & migrate
• Invest incrementally
Do the math!
• Use the Nortel Energy Efficiency Calculator for FREE!
• Input your own numbers
Make the change!
• Move quicker with Nortel’s “energy efficient” financing
• Know your power tax
• Reduce carbon footprint
26 Nortel Confidential Information
Nortel Energy Efficiency Calculator
• Easy to use
• Input your own models and numbers
• Envision the potential
• Realize the results
• Make better educated decisions
• Save money!
27 Nortel Confidential Information
Nortel’s Commitment
Addressing Our Global Environment
Fact Sheet:
• 220 locations in 60 countries
• 33,760 employees
• 13,700 supplier & partner users
• 2,100 servers & 32,000 desktops
• 5,100 switches and routers
• 485 terabytes stored data
• 11 data centers
• ~314,105 metric tons CO2 footprint
Confidence in Execution – Sharing Knowledge
28 Nortel Confidential Information
BUSINESS MADE SIMPLE
Call To Action:
Model Your Energy
Efficiency Savings
with Nortel & Fund
your UC Deployment
with the Savings