Volvo’s Quadric

www.quadric.dk

Copyright © Quadric® 2009

Safety (life)

Corporate values Quality, Safety and Environmental Care

"An automobile is driven by people. Safety is and must be the basic principle in all design work.“ – Volvo founders, 1939

First three-point seat belt First rear-facing child safety seat First three-point seat belts in rear seat First inertia reel seat belts First seat belt reminder First bulb failure warning sensor First child booster cushion

First wide-angle mirror First centre seat belt First side impact protection system (25% reduction in fatalities) First airbags for trucks First side protection airbag (SIPS bag) (another 25% reduction in fatalities)

Leading the industry in safety innovation

“Whether you’re starting a family or creating one as you go.”

Volvo V50 Volvo V70

Volvo S40 Volvo S60 Volvo S80

Volvo XC70 Volvo XC90 Volvo C70

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Suppliers Distributors Dealers Influencers End-users Investors

Volvo uses positioning to manage their value chain, not just their company

Pull

Influence future safety trends

Push

Guide safety innovation

Pull Push

Drive volume & pricing of safety

Volvo is systematically building strategic differentiation

www.quadric.dk

Copyright © Quadric® 2009