VISIT2008 Weatherforecast For IT

The weather forecast:Clouds ahead for IT

Jens-Peter Seick, Vice President Enterprise Server Business

Dr. Rolf Strotmann, Vice President Software and Solution Business

VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved22

Agenda

1. The weather forecast for ITHow to develop IT infrastructures

2. Dynamic InfrastructuresFujitsu Siemens Computers’ offerings for all weather conditions


Agenda




The weather today: heavy rainfall

Fierce competition makes it necessary to optimize processes

Key is to innovate applications supporting optimized processes

But the IT infrastructure ties-up many resources – budget and people

The key question:

How can I shift resources towards process and application innovation?

Resources boundto the IT infrastructure

Resources available for processand application innovation

status quo desired state


A sunny IT system needs clouds !

The vision of cloud computing

Software and services are delivered over the web – a mix of owned and external delivery

Less owned resources needed for IT infrastructures

Focus on business processes and application development


consolidation

centralization

increased system utilization

service orientedrationalized dynamic

The weather forecast forIT infrastructure development

flexible use ofresources

flexible management of workloads

SOA applications

policy-based resource allocation

service quality management

cloud

get resources

and services from

somewhere as needed

Pay what youuse

Need for Dynamic Infrastructures


High operational efforts

No flexibility regarding changing workloads

High availability often requires a spare system for each productive one

app 1app 2

app 3app n

server 1 server 2 server 3 server n

Rain Shower: many isolated systems


1) Sunshine: rationalizedApplications run in a server pool

Dynamic Infrastructure

Application images are on central storage and can be started on any server in the pool

Either physical or virtual servers

Better utilization of invested hardware

Opportunity to reduce costs for business continuity

Forecast:

Proven architecture – bright sunshine

Dynamic Resource Manager

Application Application Application

Serverpool

Storagepool

Network


Dataport deploys a consolidatedserver pool

Customer profile

IT service provider for public sector in several federal states in Germany

Challenges

Ensure a highly reliable centralized server operation

Achieve higher performance at lower cost

Solution

2 x PRIMERGY BladeFrame 400 S2

Results

Lower overall costs

Better performance of both database and applications

Downtime reduced to a minimum


2) Dynamic IT

Server resources are assigned to applications on demand

Applications can be moved to a server with more/less performance

Adding / reducing the number of servers

Partly cloudy:

Go for proven solutions, planned shift of resources



Serverpool

Storagepool

Network


Example: TeliaSonera

Project

Creation of a flexible and scalable SAP IT infrastructure for procurement, human resources and finance

Solution

FlexFrame for SAP – pooled infrastructure for SAP

Benefits

High-availability of SAP applications for more than 18,000 users – starting from 2,000 3 years ago

Fast availability of additional server capacity

Significantly better utilization of installed capacity

»FlexFrame from Fujitsu Siemens Computers gives us the best solution for our purposes. The cost-benefit ratio of the system platform is optimized, and resourcescan be dynamically balanced to accommodate additional demand at any time.«

Janne Puhakka,Division Director, TeliaSonera


3) Sunshine, but still a bit rainyService oriented IT architectures (SOI)

Introduction of Service-oriented Architecture (SOA) for applications

A business process is built on small application service modules

Real or virtualized servers are assigned dynamically to the application service modules

Policy based, automated assignment of resources

Long-term sunshine for SOI, today use automation mainly for HA

Service 3

Service 6

Service 1 Service 2

Service 4 Service 5

Business Process


Application Service Manager

Serverpool

Storagepool

Network


Status

Still in the definition cloud

First offerings in the market

Services for the desktop maybe the forerunners

Forecast:

Fast changing weather stay tuned to the forecast

4) Fast changing weatherCloud Computing


Summary

Pools of physical / virtual servers for consolidation

sunny use it

Dynamic IT

partly cloudy go for proven solutions, planned shift of resources

Service-oriented IT (automated)

long-term sunshine usage in selected environments today

Cloud Computing

fast changing weather stay tuned to the forecast


Agenda




rationalized

Our Strategy:Dynamic Infrastructures

cloud

Dynamic Infrastructures

dynamic serviceoriented

The Dynamic Data Center

System resources are assigned to applications dynamically on demand

Higher flexibility, quality and efficiency

We build and operate infrastructures that fit all weather conditions

Where do YOU want to be?


Our contribution to build and run Dynamic Infrastructures

rationalized clouddynamic serviceoriented


InfrastructureProducts & Services

InfrastructureSolutions

ManagedInfrastructure

Infrastructureas a Service

Use building blocks designed for dynamism

Use pre-tested Infrastructure Solutions

Delegate the responsibility to run your IT

Run your applications on a shared environment


Products & Services forDynamic Infrastructures

With our mainframe heritage we have in-depth knowledge about dynamic resource management

The strategy of Dynamic Infrastructures is our guideline for the development of new products and services

We integrate latest virtualization and automation functionalities in our products to support the setup and operation of Dynamic Infrastructures

Complementary services optimize the roll-out and maintenance significantly



BHW reduces time outlay and costswith a virtualized server infrastructure

Project:

Reduce costs by consolidating servers

Solution:

High-end servers PRIMERGY RX800, PRIMERGY R450 with virtualization solution VMware ESX Server and VMware Virtual SMP; Extension: disaster-tolerantproductive system with additional PRIMERGY RX800 and integration into storage area network

Customer Benefits:

Optimized utilization of server capacities

Reduced investment costs

Low administration and maintenance expenditure

»Virtualization is vastlysuperior to traditional infrastructures. Our strategyis therefore to employvirtualization technology as extensively as possible.«

Alexander D. McLaren, Headof the Network Operation/Service department, BHW


Infrastructure Solutions

The challenges to build Dynamic Infrastructures

Integration of heterogeneous hardware, virtualization technologies, middleware and applications

The solution

Industrialized and pre-integrated Infrastructure Solutions

Management and operation of virtual and physical IT resources

One IT service catalog for the complete solution


Application Service Manager

Storage pool

Server pool

Industrialization - developed once and utilized by many


Network


Infrastructure SolutionsExamples

for server applications

FlexFrame for SAPDynamic assignment of servers to SAP applications

FlexFrame for OraclePool-architecture for Oracle environments

PRIMERGY BladeFrameVirtual server pool

x10sureAffordable high availability for physical and virtual servers

for Data

CentricStor VTL

Virtualization of tape infrastructures

CentricStor FS

Virtualization of file systems

for client applications

Virtual Workplace

Client virtualization


Comprehensive support forInfrastructure Solutions

SolutionContractOne service for hardware and software components of the infrastructure solutionA technical account manager(TAM) supports the customer holisticallyProactive and reactive servicesTAMBack-level

support

Proactive services

On-siterepair

Software support

Service Management

1&2-level support


Our Managed Services portfolio supports your Dynamic Infrastructures

Managed Data Center

IT Management and operational services along the Data Center

Analysis, design and transformation of data center operation

Cost reduction through process automation

Usage-based pricing models

Managed Office

Services for operating workplace infrastructures efficiently

Planning, implementation and rollouts

Management and optimization of the client system lifecycle

“Per-seat” billing models


Delivery of Managed Data Center services for Daimler AG

Operation of 5,000 servers and 1,500 databases

Guaranteed system performance with defined service level agreements

Significant cost optimization by combining on-site services with off-shoring services

Assured quality based on measurable SLAs

High processes quality through standardization

http://www.daimler.com/dccom


The next step towards higher efficiency and flexibility

Customers have optimized their IT with hundreds of infrastructure solutions installations

It is their foundation of a service-oriented infrastructure (SOI)

Some run it for internal and external clients

Managed services for these solutions further raise the efficiency of operations

The next efficiency gain can be achieved by sharing a central infrastructure between many customers

Infrastructure as a Service (IaaS)

Degree of efficiency

Managed

Services

(Operations)Infrastructure

as a ServiceService

oriented

Infrastructure

Deg

ree

of F

lexi

bilit

y


ExampleWorkplace as a Service

Client virtualization can create a better service quality for end-users

“Workplace as a Service” based on a central and shared infrastructure increases efficiency and flexibility

Central Shared Infrastructure

Client A

Client B Client C

Client D


Dynamic Infrastructures:Bright and sunny portfolio


Network

Storage ClientsInfrastructureProducts & Services

Storage Solutions

CentricStor

InfrastructureSolutions

ManagedInfrastructure Managed Data Center Managed Office

Servers

Server SolutionsFlexFrame

BladeFramex10sure

Client SolutionsVirtual Workplace Services for

- ROI- Integration- Maintenance

Financial Solutions

Infrastructureas a Service Workplace-as-a-Service


Summary

Rapidly changing business environments require Dynamic Infrastructuresfor IT

Dynamic Infrastructures assign resources to applications on demand

Fujitsu Siemens Computers delivers a comprehensive offer helping our customers to benefit from Dynamic Infrastructures as fast as possible

Product & services designed for building Dynamic InfrastructuresPre-integrated Infrastructure Solutions reduce project time and risksManaged services to operate Dynamic Infrastructures highly efficientWe will develop offerings for “Infrastructure as a Service” to bring IT efficiency and flexibility to the next level

Out of this portfolio we can deliver tailor made Dynamic Infrastructures fitting to your business demands

From this portfolio we can deliver tailor made Dynamic Infrastructuresfitting to your business demands


Dynamic InfrastructuresThe right IT for all weather conditions

rationalized cloud

Dynamic InfrastructuresDynamic Infrastructures

dynamic serviceoriented

Thank You!