Vision, Mission, Values and CultureA case

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Agenda

1. Why Vision, Mission? S4

2. Benefits of Vision and Mission S5

3. What is Vision S7

4. Examples S8

5. What is Mission S10

6. Examples S11

7. What are Values S13

8. Examples S14

9. What is Culture S16

10. Examples S17-S18

11. Golden braid S19

12. Going ahead S24

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Why Vision, Mission?

• Organizations that have clearly defined Vision and Mission statements, that are aligned with a strategic plan, outperform those who do not.

• Not having a clearly defined Vision and Mission limits opportunities for the organization's success.

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Benefits of vision, mission and values

• Strengthen culture through a unified sense of purpose

• Improve decision making with clarity about "big picture"

• Enhance cross-functional relationships through a shared understanding of priorities.

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What is Vision

• This is what company aspires to be.

• It is different than what a company is (mission statement)

• Provides guidance and inspiration as to what an organization is focused on achieving in five, ten, or more years.

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Vision examples

• Ford: To become the world’s leading Consumer Company for automotive products and services.

• Avon: To be the company that best understands and satisfies the product, service and self-fulfilment needs of women—globally.

• Microsoft: Empower people through great software anytime, anyplace, and on any device.

• Norfolk Southern: Be the safest, most customer-focused and successful transportation company in the world.

• Amazon: Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

• Snapdeal: To create India's most impactful digital commerce ecosystem that creates life-changing experiences for buyers and sellers.

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What is Mission

• This is what the company actually does.

• Defines the present state or purpose of an organization;

• Answers three questions about why an organization exists -

– WHAT it does

– WHO it does it for

– HOW it does what it does.

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Mission examples

• Google: To organize the world’s information and make it universally accessible and useful

• Target: Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise."

• Nissan: Nissan provides unique and innovative automotive products and services that deliver superior, measurable values to all stakeholders in alliance with Renault.

• Aditya Birla Group: To deliver superior value to our customers, shareholders, employees and society at large.

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• Values are what support the vision, shape the culture, and reflect what the company values.

• They are company’s principles, beliefs, or philosophy of values.

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What are Values

• Values are what support the vision, shape the culture, and reflect what the company values.

• They are company’s principles, beliefs, or philosophy of values.

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Examples

– INNOVATION

- CHANGE

– OPENNESS

- OWNERSHIP

– HONESTY

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What is Culture

• How people behave in organization.

• Culture creates the foundation for strategy

• Corporate values shape the culture and define the character of the company.

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Examples of Cultures

• Innovation (Risk Orientation)

• Attention to Detail (Precision Orientation)

• Emphasis on Outcome (Achievement Orientation)

• Emphasis on People (Fairness Orientation)

• Teamwork (Collaboration Orientation)

• Aggressiveness (Competitive Orientation)

• Stability (Rule Orientation)

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Examples of culture

1. Customer orientation

2. Global entrepreneurship

3. Success through excellence

4. Trust in our people

5. Authentic leadership

6. Sustainability

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Golden braid

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Our VisionTo be a premium global conglomerate, with a clear focus on each of the businesses.Our MissionTo deliver superior value to our customers, shareholders, employees and society at large.Our Values:Integrity, Commitment ,Passion ,Seamlessness and Speed

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"Good business leaders create a vision,articulate the vision, passionately own thevision, and relentlessly drive it to completion.“

Jack Welch

Ex-Chairman, GE

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So should your company

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Going ahead

• Define the Vision, Mission, Values and Culture (VMVC) of your company

• Propagate VMVC to the organization

• Living the VMVC defined on continuous basis

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Thanks!!

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An artefact of

PKS Management Consultants

+91 – 97411 94285# 9, Site No. 14/15 B, 1st Vivekanda Layout

Outer Ring Road, Marathalli

Bangalore -560037

pramod@pksmanagementconsultants.com

www.pksmanagementconsultants.com

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