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Videographers & Virality a YouTube action plan
The online videographertraverses an
Evolving landscape
With the industry’s distribution system collapsing in on itself, innovation is valuable
Today marketing is often 50%of a blockbuster film’s budget
P r o d u c e r s e x p e r i m e n tw i t h a d v e r ti s i n g
as well as methodsof consumpti on
But in this uncharted territory, you won’t get any support until you’ve developed a
REPUTATION
Videographers looking to make a name for themselves often start on YouTube
There you can practice and experiment
You develop credibility with a portfolio of work
And tangiblemeasurements of success
But in order to cultivate an audience
You need to be
consistent when it
comes to upload
schedules and stylistic
themes
In such an abundance of media, many artists have also strived to create memorable personas to stand out and better express ideas
“There are many examples of ideas that have taken off not because they were new or novel but because they were finally discussed in
such a way as to make them more compelling to audiences” - Julianne Wurm
Some fret about
setting up opportuni
ties to create
paywalls
BUT SOMETIMES IT IS MORE BENEFICIAL TO
FOCUS ON PAGE VIEWS, WHICH IS MORE LIKELY
TO GET YOU RECOGNIZED
And draw in advertisers who want to attach themselves to your visibility
Develop an INTERACTIVE relationship with your viewers and identify what it is they see in you
“You can have the biggest marketing budget in the world but you’ll fail if viewers don’t like what you’ve done”
- Melissa Coker
But while monitoring the motives of those who endorse you, be aware of how they might affect your own
Bibliography
• Wurm, Julianne. "The other factor that makes ideas spread." 17 February 2014. Harvard Business Review. 23 May 2014 <http://blogs.hbr.org/2014/02/the-other-factor-that-makes-an-idea-spread/>.
• Marshall, Carla. "‘First Kiss’ Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%." 11 April 2014. REELSEO. 23 May 2014 <http://www.reelseo.com/first-kiss-increased-sales-site-traffic/>.