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Video version: http://allegoriedesign.com/?p=368 Detailed Description: At one point, only cutting edge marketers were trying to reach consumers through social channels like Facebook. Now the vast majority have invested in pursuing that opportunity. Online video has seen rapid growth recently, but we will seen even more rapid growth in the near future. As consumer electronics devices designed to consume multimedia become better and cheaper, as video production gets easier and cheaper, and as more people become skilled in this area, video will become more prevalent. Consumers will become much more used to being communicated to through video as well. This expectation will be similar to the the one they have for businesses to have a website or a Facebook page today. Businesses that don't have a strong video presence will loose their share of voice the way that businesses that don't have a website have lost it today.
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TREND 4 OF 7:ONLINE VIDEO TOMORROW AS IMPORTANT AS WEBSITES TODAY
Saturday, December 1, 2012
@MrobertsOnline
43% more Americans (100 million) watch online video content on an average day now than a year ago.
73.7
105.1
Dec. 2010 Dec. 2011
Average daily unique viewers (Millions)
30.1
43.5
Dec. 2010 Dec. 2011
Videos viewed (Billions)
175.0
239.0
Dec. 2010 Dec. 2011
Videos per viewer
43% Increase 44% Increase 37% Increase
Saturday, December 1, 2012
@MrobertsOnline
What will happen when our computers, tablets, smartphones are twice as fast and the average internet bandwidth is double what it is now?
Saturday, December 1, 2012
@MrobertsOnline
What will happen when our computers, tablets, smartphones are twice as fast and the average internet bandwidth is double what it is now?
Video will become more prominent, not less.
Saturday, December 1, 2012
@MrobertsOnline
What will happen when our computers, tablets, smartphones are twice as fast and the average internet bandwidth is double what it is now?
Video will become more prominent, not less.
When the prices drop in half, theyʼll also flood into developing countries bringing more eyeballs online.
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
More professional videographers
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
More professional videographers
Video quality and quantity increases
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
More professional videographers
Video quality and quantity increases
Consumers will grow to expect to be communicated to through video
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
More professional videographers
Video quality and quantity increases
Consumers will grow to expect to be communicated to through video
Product companies will build better consumption devices
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
More professional videographers
Video quality and quantity increases
Consumers will grow to expect to be communicated to through video
Product companies will build better consumption devices
Dropping barriers to entry will increase competition
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
More professional videographers
Video quality and quantity increases
Consumers will grow to expect to be communicated to through video
Product companies will build better consumption devices
Dropping barriers to entry will increase competition
Companies will have to find new points of differentiation
Saturday, December 1, 2012
@MrobertsOnline
Camera equipment & editing software get cheaper
More professional videographers
Video quality and quantity increases
Consumers will grow to expect to be communicated to through video
Product companies will build better consumption devices
Dropping barriers to entry will increase competition
Companies will have to find new points of differentiation
Find a niche and be extraordinary to them
Saturday, December 1, 2012
@MrobertsOnline
Video editing will be simplified the way word processing was. Animoto and iPhone app are early examples.
Instagram for video.
Video editing will be transformed by templates the way website design was.
Transcription technology with automatically index video content.
The Future:
Saturday, December 1, 2012
@MrobertsOnline
A whole generation will be able to produce video that is good enough and engaging enough to spread ideas effectively.
No video = no share of voice. Similar to no website or a Facebook page today.
Consumers will expect it. Youʼll lose an opportunity and credibility.
Saturday, December 1, 2012
@MrobertsOnline
Jeremiah Owyang
Some inspiration, ideas and research from:
Thomas Baekdal
ComScore
ComScore
Altimiter Group
Richard Bartel
Gabe Zicherman Roger McNamee
Saturday, December 1, 2012
Saturday, December 1, 2012
Questions?
Mike Roberts
Blog: www.AllegorieDesign.com@MrobertsOnline
www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012
