View
449
Download
0
Embed Size (px)
DESCRIPTION
Matt Bekelja from the Varsity team, explains some of the insights we found during our Project Looking Glass research initiative that lead members of our team to live in a continuing care retirement community for 30 days. Matt explains how this valuable research drives our process for creating winning marketing strategies.
Citation preview
RESEARCH
Never market to someone until you’ve walked in their shoes.
Our researchers lived with seniors for 30 days.
TOPLINE
INSIGHTS
“Don’t let my white hair fool you. I’m as sharp as a tack!”
OLDER BODIES, YOUNGER MINDS
STAGE, NOT AGE
“I joined a yoga studio to find
inner peace after my wife passed.”
FEARS…
TAKE “IT”
FOR GRANTED
“I can get anything I
need at Wal-Mart, but I still
prefer the corner store.”
DECISION TO MOVE
“I wish I had moved in sooner because of the friendships I’ve made.”
WE THINK WE KNOWWE KNOW WE KNOW
Let’s go!