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SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
VAR Marketing
and the Importance
of a Beachhead at
the Start
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First Establish a
Strong Beachhead
for a Business
Start-up or
Expansion
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To Succeed
Beyond the
Short-term
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The Term
“Beachhead”
Comes from Military
Terminology
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Focusing on a
Small Area Can
Secure a Strong
Initial Position
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That Can Be Used
for Further
Advancement
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Rules for
Establishing a
Beachhead
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1. Identify a
Market in Which
Customers have a
Common Need for
What You Offer
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2. Focus on that
Market Segment
Long Enough to
Make a Significant
Sales Impact
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3. Build Perception
in that Market that
You Are the Leader
in Terms of
IT Solutions
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When Your
Beachhead is
Sufficiently Well
Established,
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You Can Start
Moving into other
Parts of the
Market as Well
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Have You Ever Felt
You’ve Bitten Off
More than You
Can Chew in Your
VAR Marketing?
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How Did You
Solve That?
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Share Your War
Stories with
Other Readers in
the Comments
Section
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
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