VALUE PROPOSITIONDESCRIBE THE IDEA’S FEATURES AND BENEFITS; ENSURE A STRONG MATCHWITH THE ORIGINAL PROBLEM AND THE USER’S NEEDS

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ESSENCE POINTERS

VALUE PROPOSITION

Describe the

idea’s features

and benefits;

ensure a strong

match with the

original problem

and the user’s

needs

Describe your product/service’s essential characteristics in detail:

Product/service name

Features: what are the key elements of the concept?

Benefits: what is in it for the user?

Experience: how does it feel for the user to use your product?

Edge: what makes it a much better solution than similar offerings?

Describe your user in detail:User portrait: who is the user, some details

Problem: which problem are we solving for the user?

Needs: what are the user’s underlying needs on this issue”

Dream: what is the user’s ideal outcome/solution?

Work-arounds: what imperfect solutions does the user have in absence of your product/solution?

Ensure a strong match between the two sides; fixe it where the match is not good enough

E.g. remove features that are not relevant to the needs

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SAMPLE OUTPUT

USER VALUE PROPOSITION

Product/service: …

Problem Needs

Dream Work-

arounds

Features Benefits

Experienc

e

Edges

User: …