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An Individual Temperature Solution
ThermOne
1 Zoning
2
3 Fantastic Looking
Energy Saving
With 200 respondents
Unsatisfied with their
Thermostat
.
Need Zoning
Need energy saving
3
By Honeywell
7 Components
20 Pieces
Red Link $115
Zone Panel $80
Remotes $84*5
Dampers $110*5
In & Ex Sensors $85*6
Estimate 1.5hr
Duck Remodeling 3hr
Damper Installation 2hr
Other Installation 1hr
Tuning 0.5hr
Thermostat $250
Labor $800
4
What do pros say
“… (Honeywell) is expensive to install …
very few people use the system.”
-- RobertHVAC Technician
5
Our components
ThermOne
Central Processing Unit
Vent
Basic Unit
Pet
Room Unit
6
Two rooms AC
BedroomLiving
Room72℉
72℉
70℉
74℉
67℉
72℉
7
Easy to install Zero maintenance cost
No communication line No power line
How?
Low power chips
(battery-powered)
Damper near vent
Smart Pets grid• User friendly
Accelerometer
magnetometer
• Safe and health
Humidity sensor
Infrared thermopile sensor
• Vacant or occupied
Infrared sensor
• More…
Tea polyphenol loaded
Carbon fiber filter
Reduce 50% of the
VOC & 30% Air
Particles
<4% air rejected
Wireless Vent
5 min Installation
>12 months’ battery
Changing cycle
Our components
11
Thermone $841 1 Hour
Honeywell $2725 8 Hours
Price Wireless
Energy
Saving
Air
PurificationInstall
User
Friendly
12Based on 4 bedrooms and 1 living room
What do pros say
“Thermone is very innovative ...
It will be a good solution …”
-- Terry ClarkSenior Manager
13
Start Small & Local
5,000
Users
OnlineRetailers
Pro-Websites
UTD
Crowd
funding
Manufacturer
100 Seed Users
Hangzhou, China.
Local Contractors
14
40,000
5,000
3 Stages
15
Family & friends;
Cash burn: $20K/Month
1st Round angel investors
Cash burn: $42K/Month
2nd Round angel investors
Cash burn: $23K/Month
16
Dr.XuCheng LukeJodi Tan
Tests &
Software
Research & Hardware
Design
& Networking
ManageSurvey &
Ideas
2 Months’ Team Work
50% Gross margin.
Increase to 59% due volume shipment
$35K or 10% sales as monthly R&D
budget
20% sales as monthly marketing budget
1
2
3
>300 Monthly new customers to get a
positive cash flow.
$530K Total investment needed in 3
different stages
40K Total customers in 3yrs = Nest’s one
month sales
4
5
6
($200,000)
($100,000)
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
($2,000,000)
$0
$2,000,000
$4,000,000
$6,000,000
Q4/13 Q1/14 Q2/14 Q3/14 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16
Sales
EBITDA
Net Income (left axis)
11%
89%
YES
35%
65%
Care
91 Million Households
22% are between 25~40
91 Million*22%*89%*65%=
11.6 Million
Total market share
Thermone Temperature Sensor Vent Damper
$25.5 $32.1 $11.6
Manufacturing fee
Integrated Circuit
Outside Casing
Component Which Block?* Manufacturer Model Specs CostMicrocontroller A T TI MSP430F6723 Metering and LCD $2.3 @ 1k unitsWi-Fi Module T TI CC3000MODR IEEE 802.11 b/g, IPv4, 11Mbps, with CPU $9.9 @ 1k unitsBluetooth Module T, N, V TI CC2500 series Bluetooth 4.0 $4.3 @ 100 unitsBattery A TRelay TTemperature Sensor N TI LM135 Temperature $5.65 @ 1k units
DFRobot DHT11 Humidity & Temperature,+/- 1% RH, +/- 1 Celsius
$4.00 @ 100 units
Humidity Sensor N Sensirion SHT21 $5.35 @ per unitInfrared Sensor N Honeywell SD5600-001 Motion Sensing $2.92 @ 5k unitsBattery B NMotor V Minebea SM5-20 Small Diameter $0.2 @ per unitBattery C V
*Block: T = Thermone ;N = Sensor Node; V = Vent