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At the National Wildlife Federation we have improved communications and the quality of our work using social media!
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Incorporating Social Media Into Your Workplace
Danielle BrigidaSocial Media Outreach Coordinator
Kristin JohnsonWeb Producer
National Wildlife Federation
• Nonprofit conservation organization
• Founded in 1936
• Large member base
Why Did We Get Into Social Media?
• Messages to share
• Looking to connect with people where they are
• Wanted to have a presence
Challenge #1Getting Staff Buy-In
• Not knowing tools• Don't have time• Scared to be out there
How can you be a “big tent” organization online?
Know your priorities…
…and your audiences
MomsGardenersWildlife enthusiastsPolicy wonksKidsEducatorsHunters and anglersPhotographers
ScientistsGrandparentsDadsNature loversPark rangersCamp counselorsShoppersetc…
NWF Programs on Twitter
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea
@forestjustice @akglobalwarming @nwfpacific @mountainaura
WildlifeAction
Questions to Answer
• What do you want to accomplish?
• Who do you want to reach?• How will it support your
Internet strategy? • Who will implement your
social media strategy? • How will you measure your success?
People share their wildlife sightings
Integrating Twitter with Website
Twitter Feed!
Wildlife Watch Goes Mobile
WildObs iPhone App allows people to record wildlife observations on their phone, shows on a map on NWF.org
@wildlifeaction
@epschleichert
@klsnature
@climateguru
A Few Other Superstars
Challenge #2Increasing Internal Communications
Social Marketeers Chat Room
Communicating on the Networks
Annapolis, MD
Austin, TX
Reston, VA
Washington, DC
Challenge #3Getting Buy-In From Senior Leadership
@ecosoccermom @ljschweiger @Jeremysymons
Social Media…
Just for Kids?
Is it a trend?
Is it a waste of time?
What’s the purpose?
Will it make my employees less productive?
What We Found
• Connection to audiences old and new
• Listening tool• Instant focus group• Marketing tool• Sharing resources• Partnerships• Improves communication• Instantly mobilize your
audience
Questions?
National Wildlife Federation
www.twitter.com/nwf
www.facebook.com/nationalwildlife
www.nwf.org/socialmedia
Danielle Brigida
www.twitter.com/starfocus
Kristin Johnson
www.twitter.com/ksuzj
