Utilising social media to further your marketing and research

objectives

the web

“I participate, therefore I am”

Tim Noonanblind guy getting into Web2.0

people like

contributing

“understand & consider the person who'll experience

your design while you design”

Christina Wodtke

management attitudes abound

“it’ll take too long”

“too expensive”

“Those of you who think you know it all are annoying to those

of us that do.”

unknown

“I don’t get it?”

social networks?

fast..

free?

me!me!

me!

structuring research with

online audiences

think.

“insanity is doing the same thing over and over again and

expecting different results”

Einstein

what is your problem?

how do you get answers?

justify

who?

who else knows about them?

‘I blog too, you know?’

where?

where?

insight

ask the right questions

networks to inform

where do they hang out?

social talkback

comments!

where?

do

something

!

online tools

www.tangler.com

Validate

carefully manage

leveraging data

validity

confidence

reliability

sample

insight

causality

method

search

conversations

readsurveywebsites

data

focus groups

ask ?s

observe

test

BALANCE

where?

CONFIDENCE

where?

causality

It’s personal!

and public

Open it up^

crowds..

does it matter?

convenience

random

where?

t sh e m e

suggestionslanguageconcernsrequests

percentages

where?“quotes”

hold the mayo!

Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php

understanding needs and

expectations

get stuck

in

don’t fake it

Honest

read!

keep going

real-life focus group?

iterate

STOP!do enough & no more

www.objectivedigital.com