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Radha Giri, CEO of Midas Touch consultants talks about how you can use social media for personal brand building at the "Power Of Social Collaboration" event held at Pune on September 7th, 2013 at Persistent Systems.
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Personal Brand Building in Social Media
Radha Giri CEO, Midas Touch Consultants
Using Social Media for Personal Brand Building
Personal Brand Building in Social Media
@Radhagiri
• Master in Computer Management • Lawyer (By training) • So>ware Product Management • Digital Marketer • Start-‐up • Social Media Enthusiast • Blogger
Personal Brand Building in Social Media
• What is Personal Brand • Why it is important? • How to start building a brand • PracGcal Gps on using Popular Social PlaHorms
Next 30 Minutes
Personal Brand Building in Social Media
Personal Brand Building in Social Media
CreaGng a right kind of emoGonal response when people hear your name, see you online or meet in person.
Personal Brand Building in Social Media
Does it ma;er?
Personal Brand Building in Social Media
Why?
Personal Brand Building in Social Media
• CEO & Co-‐founder Games2win • First 10 years as Socks Entrepreneur
• Sold previous company to Walt Disney
• GeTng known as Alok ‘Robinhood’ Kejriwal
Personal Branding
Alok Kejriwal
Personal Brand Building in Social Media
• CTO & Co-‐Founder – HubSpot • Popular startup blog with 350,000+ members
• AcGve on Twi_er @dharmesh • AcGve LinkedIn Group • Speaker at mulGple conferences
Personal Branding
Dharmesh Shah
Personal Brand Building in Social Media
Personally Speaking • Grew my professional network
• Helped in associaGng with right business partners
• Generated valuable business feedback & ideas
• Allowed me to conduct business easier
• Created blogging, speaking opportuniGes
Personal Brand Building in Social Media
YOUR Brand
Personal Brand Building in Social Media
Define
-‐ Personality -‐ Goals and objecGves – what do you want to achieve
-‐ What do you want to talk about! -‐ Tone
Personal Brand Building in Social Media
GeGng Started
You may not be able to remove what you don’t want. BUT, you can certainly add more of what you want.
Personal Brand Building in Social Media
Claim Your IdenJty
h_p://www.usernamecheck.com/
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
LinkedIn: Grow your Network
Requests from Incomplete profile are typically not accepted
Personal Brand Building in Social Media
LinkedIn: ConnecJons • Make first good impression
• Personalise • Seek advice, feedback • Don’t go aRer recommendaJons & endorsements
• Grow your network • Don’t Spam!
Personal Brand Building in Social Media
LinkedIn: Company Pages
• Be updated about latest news, products/ services, vacancies
• Be be_er prepared for Interviews
• CompeGGon watch, latest updates
Follow companies
Personal Brand Building in Social Media
LinkedIn: Groups Join Groups
• ParGcipate & showcase knowledge
• Share appropriate links/ arGcles
• Connect with contributors
• Refrain from self promoGon
Personal Brand Building in Social Media
LinkedIn: Status Updates
• Be in front of your connecGons
• Like & Comment – increase virality and exposure
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
Twi;er Uses
Personal Brand Building in Social Media
Have a Personality
Personal Brand Building in Social Media
Twi;er: Complete Profile
Your chance to create a voice for yourself & create your personality
Personal Brand Building in Social Media
Twi;er: Create Your Mark
Power of Social Media
Personal Brand Building in Social Media
Twi;er: Create Your Mark
Power of Social Media
Personal Brand Building in Social Media
Twi;er: Power of Lists
• Follow lists for targeted updates
• Get most in less Gme • Create lists, add people – get noGced
• Connect with influencers/ like-‐minded people
Personal Brand Building in Social Media
Twi;er: Be cauJous
What happens on Twi_er, stays on Internet – it becomes part of your personality
22-‐year old Connor Riley lost her job
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
What not to do
Have solid connecGon between your offline & online persona
Personal Brand Building in Social Media
Let’s look at the tools
Personal Brand Building in Social Media
Personal tone to the blog
Rashmi Sinha CEO, SlideShare
Consistent personal image -‐depicGng interests, likings
Personal Brand Building in Social Media
Blogging: Get Started
• Easy to setup • Decide your tone and types of posts
• Content is king • Share your knowledge & passion
• Start wriGng
Personal Brand Building in Social Media
Blogging: Blog Posts
• Keep posts short – 400/500 words
• Use pictures • Keep scope for commenGng
• Acknowledge comments • Respond
Personal Brand Building in Social Media
Blogging: PromoJon
• Cross promote • Comment on other blogs • ParGcipate in discussions • Share links of your relevant blogs as comments & as feedback
• Be acGve on LinkedIn
Personal Brand Building in Social Media
Blog: In Summary
-‐ Get started -‐ Be consistent -‐ Pay a_enGon to grammar and language -‐ Use pictures -‐ Keep posts short -‐ Respond to comments, thank followers, acknowledge feedback
Personal Brand Building in Social Media
Measuring Social Capital
Followers, RTs, MenGons, ConnecGons, Referrals, Comments, Blog visits, Klout Score, LinkedIn Profile Views…..
Personal Brand Building in Social Media
What if I goof up?
• Accept • Apologise • Try to make it good • Move on
Personal Brand Building in Social Media
Start today!
Social media is growing. You will only benefit from being ahead of the curve.
Personal Brand Building in Social Media
Thank You!
Radha.giri@i-‐midastouch.com @radhagiri
