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Using Online Training to Generate Sales Leads. Presented as SC 106 at DevLearn, Las Vegas, Oct 29 2014.
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Using Training toGenerate Leads
Sandi Lin | Skilljar | @sandislin
Why Train Customers?
Sales – The Old Way
Sales – The New Way
57% of the buying processis done before sales
Source: CEB
Pre-Sales Education Sales
Isn’t that marketing’s job?
Develop Your Concept
Consumers
Businesses
Channel partners
Suppliers
Reflection: What’s Your Concept?
Delivery Modalities
Training external usersis different
On-Demand
Virtual Live
Classroom
Remember to track
Reflection: What Type of Delivery?
Your ROI Metric
Reach
Use $ if you can
Training Revenue
Retention
Reflection: What’s Success?
Summary
• Training Concept• Delivery Modality• Success Metric
devlearn.skilljar.com
Sandi Lin | Skilljar | @sandislin
