Thomas Vander Wal 16 November 2016

KM World - Washington, DC

Using Lenses to Right Fit Social & Collaboration

Who is Thomas?

Designing, developing, and / or managing social platforms since

1996

Model of Attraction (2002)

Come to Me Web (2004)

Folksonomy (2004)

60+ Social Lenses (2008)

Connected Company (2010)

Too often collaboration & social start with a tool or service first

Today that is taking it backwards or upside down

Find which side is up, your needs, what the tool does, and how it may be used

In short, it is learning to see

And learn the shape of things

Breaking Down Internal Social / Collaboration

Common connected working space

Knowledge sharing

Working out loud

Knowledge and Work Flows

Email: Where knowledge goes to die

KnowledgeR. I. P.

Closed Nodes

• Top down

• Approval-centric

• Slow to spread

• Slow to change

• Knowledge buried

• Training focussed

• Email

• Document repository

• White papers

• Policy documents

Open Nodes

• Emergent • Sharing-centric • Nimble and adaptive • Constantly changing • Knowledge searchable

and linked • Helping focussed

• Open digital conversation • Collaborative and collective

living documents • All history and transitions

viewable and available • Conversations around objects

link to object with objects often in clear sight

In the long run, what went into making the decision has more

value than the decision.

Understanding SocialThrough Lenses

Social Progressions

Spark

Campfire

Bonfire

Torch

Organizations with 1 social platform have a high probability of having 2 or more

One size fits all works for…

No One

Differing Perspectives

Personal

Collective

Team / Group / Community / Network

Cooperative

Collaborative

Collective Cooperative Team / Group / Community / Network

Collaborative

Social Working Array

Communication Layer

Social Scaling• Humans are mostly social by nature. But, often not social at scale.

• Most people are most comfortable interacting with a small group of others they know and comfort decreases as group size grows

• Humans naturally build groups and clusters to ease interacting with large groups

• Understand what social types fit best at what scale

31

Right Fitting Digital Work Activities to Appropriate Scale

Network

Community

Group

Team / Small Group

Collective Cooperative: Team

Cooperative: Group

Cooperative: Community

Cooperative: Network

Collaborative

Incr

ease

Sca

le

Types of Digital Work Activities

Team Needs

Tasks

TeamFit

Process & Planning

Progress

Status

Calendar

CommsSharedResources

Decisions

Walled Gardens vs. Open Sharing

Closed groups as default

Lack of comfort with open sharing

Comfortable spaces with permeable walls

Donald Appleyard’s “Livable Streets”

It is essential to get the foundation right

Solid Skills on the Team

Community Manager

Social Interaction Designer

Social Scientists

Knowledge Manager

UX / User Research

IT Dev / Integrator

Change Manager

There will be problems?

Services Go Away

Redundancy FailoverConstant change isthe norm

Plan For…

SecurityPrivacy /

PermissionsScaling

Many Pieces in One System

Integration / Interoperation

UmbrellaService

Need Community / Collaboration

Manager

Tool Selection and Review

6 Month Tool Reviews

Stability & Long Term

Assessments

Vendor Assessments

High Level Map for Tool Selection and Review

Thank you!

URL: www.vanderwal.net Blog: www.personalinfocloud.com E-mail: thomas@vanderwal.net Skype: tjvanderwal Twitter: @infocloud