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LIVIA VANGJELI
Defining UGA]
User-generated content for the purpose
of advertising a
brand
Can take various
forms of media
Requires creative
effort
Examples
Good Execution]
Commercials and Videos:
Photos & Stories:
Projections:
Poor Execution]
DOs and DON’Ts
DOs]
Get your loyal consumers
Build stories back into your
brand
Incentivize and inspire consumers
Utilize Social Media
Platforms
Research
DON’Ts]
Don’t turn consumers into
marketers
Don’t lose or force control
Don’t treat UGA as a lower-cost
alternative
Don’t see UGA as a trend
Conclusions]
Brand engagement
Consumer involvement
Can create a huge buzz – positive or negative
Longevity – process is advertisement of its own
Let’s Discuss]
Will
Is
How
UGA surpass (or even replace) traditional advertising?
UGA simply a trend or can it be considered as a legitimate marketing strategy?
can low-budget SMEs influence or inspire consumers to help generate their advertisements?
Thank You