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What are user experiences and how can we design them optimally? Why does UX matter and how does it interface with software development? And what does a unified design approach mean for front-end development at Semantico?
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User eXperience & Front End Development
Andrea Fallas & Dan Shearmur
UX & FED at Semantico
< 2010 The dark ages…
2011 FED – DanS
2012 FED – Zsuzsa & Gib
2013 UX Architect – AndreaHead of Design – Owen
What is User eXperience?
humans
computers
users
What is User eXperience?
humans
computers
human-computerinteraction
What is User eXperience?
cognition emotion behaviour
conscious
unconscious
What is User eXperience?
humans
computers
cognition
behaviour
emotion
What are user experiences?
experiential perceptive
subjective dynamic
emotive
Designing user experiences
User experience design (UXD) refers to:
"all aspects of [a] person’s experience with the system including industrial design graphics, the interface, the physical interaction and the manual."
— Don Norman (who invented the term)
user EXPERIENCE
design
Designing experiences for users
USER-CENTRED design
user EXPERIENCE
design
Designing experiences for users
USER-CENTRED design
limitationsneeds wants
feedbacktesting iteration
Designing experiences for users
needs, wants & limitations of
users
multi-stage problem solving
process
optimise the system to
accommodate user desires
USER-CENTRED design
Why is it important?
Why is it important?
Sometimes it's just not very clear what we're meant to be doing.
Why is it important?
Sometimes we can be fooled into trying to do the impossible.
Why is it important?
Conflicting instructions and design patterns can make for a very confusing user experience, so we develop useful conventions.
Why is it important?
Problems arise when we start mixing up the elements that constitute this pattern.
Why is it important?
Problems arise when we start mixing up the elements that constitute this pattern.
Why is it important?
Most doors are fairly simple.
What if you've never seen a door before?
How would you feel, faced with this one?
Usability v. usefulnessusability
usefulness
USER-CENTRED design
How can we measure user experiences?
survey users, goals & preferences
card sorting build information
architectures
prototype interaction
models
personas reflect user
groups
wireframe site & page architecture
interview users &
stakeholders in context
tree testinginformation
architectures
usability testinginteraction &
context
How can we measure user experiences?
interview users &
stakeholders in context
Outputs from UX practice
wireframe site & page architecture
What does this mean?
Helps us BUILD THINGS
Stop building USABLE WRONG THINGS
CONCEPTUALISE what we are building
FRAMEWORKS & benchmarks
ANTICIPATE problems
USER-CENTRED design
The interface with development
PRODUCT development
PLATFORM development
ACCESS management
BESPOKE development
FRONT-END development
ORCID development
USER-CENTRED design
UXAndrea
DESIGNOwen
Front-end development
Previously
● Outsource visual design● Tackle design or usability issues ourselves
Having a unified design team will
● Create a feedback loop making things a little bit more iterative
● Solidify process
A library of interface examples
● HTML prototypes● (Eventually) a client facing version● Scolaris re-design
