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Concept & Audience How to reach our audience? Parents blog network
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Concept & Audience
Friday, 5 October 12
About UrbanKid.roProject idea born in September 2009. Go-live date: 15th December 2009
Main concept: Collective positive parenting blog. Motto: “It’s fun to be a parent”
Mission: Learn about the positive stuff you can try out with your little ones, on time and not after they are too old. Be a conscious/aware and awake parent, consider the uniqueness of your child and take informed decisions. Integrate the time spent with your kid in your social life by !nding cool child friendly places and activities.
Premium content: cool-hunting for parents, education, fun, play. recommendations on what to do with your child in the city, at home, during holidays => reviews: child friendly places, parks, activities, games, toys
UrbanKid.ro has kids:
Comunicate.UrbanKid.ro – press releases for parents
Puidecompuneri.UrbanKid.ro – empowers children's creative writing skills – adopted
cuca.UrbanKid.ro – curated video content for kids (age !ltering) and parents.
UrbanKid.ro as an umbrella blog platform for conscious parents: wowmamica.urbankid.ro, homeschooling.urbankid.ro, allis.urbankid.ro, otilia-mantelers.urbankid.ro, dana.urbankid.ro
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Source: Google Analytics. Public stats: T5 / BRAT-SATI
Traffic - last 6 months
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Subscribers, Friends & Followers
* Source: facebrands.ro / results were achieved 100% by organic growth – no payed fans
100% organic growth. no payed
fans.
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facebook.com/UrbanKid.ro
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facebook.com/UrbanKid.ro
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facebook.com/UrbanKid.ro
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facebook.com/UrbanKid.ro
WHO SEES, CLICKS ON, AND TELLS ‘STORIES’ ABOUT THE CONTENT? HOW WELL IS THE CONTENT PERFORMING?
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WHO IS SPREADING THE WORD? -> StorytellersAnd deeply engaging with content?
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facebook.com/UrbanKid.ro
HOW MANY PEOPLE SAW THE CONTENT?These ratios can give a good idea of ‘virality’ and ‘reach’
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UrbanKid.ro Demographics
Monthly family net income:
600 € - 1200 € (32%)
Over 1200 € (25%)
Online shopping – children product/services – Yes (66%)
Children:
One child (60%)
Two or more (19%)
Children age group:
0-3 years (52%)
4-6 years (28%)
Gender: female (87%)
Age group:
30-34 years (52%)
26-29 years (21%)
Marital status: married (71%)
Location: Bucharest (71%)
Education:
University degree (58%)
Master degree/PhD (25%)
Ocupation:
Stay at home mother (33%)
Specialist / Manager (18%)
Self – conducted market research via: Cine esti?
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We are the voice of smart parents.How to interact with our audience?
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1. Sponsored stories2. Sponsored themes/categories of articles3. Display advertising – banners4. Display advertising – take-over5. Newsletter6. Lead generation (honey-pot)
Do you have an online shop? A toy? Or maybe a cool child friendly place (play zone, coffee/tea-shop, restaurant, etc)? What if you plan a great PR event dedicated to kids an none will show up?
We can try out your products/services and publish our honest opinion. Hey, we even have a bunch of kids in our labs eager to try out your stuff. Lots of pictures and videos included.
Asking price: 300 eur/ story. Example: http://bit.ly/urbankid-toy-review
How to interact with our audience?
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1. Sponsored articles2. Sponsored themes/categories of articles3. Display advertising – banners4. Display advertising – take-over5. Newsletter6. Lead generation (honey-pot)
On a given theme, UrbanKid.ro can write up to 3 articles/day. You sponsor the category, you own it, you can have custom branding on the category page and a custom branding box in all articles within.
We write (or re-write) the content but you’re free to send us brochures/press releases and any other types article subjects & content.
Price: contact us with the theme and no# of articles needed/week. Example: http://bit.ly/urban-graviduta
How to interact with our audience?
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1. Sponsored articles2. Sponsored themes/categories of articles3. Display advertising – banners4. Display advertising – take-over5. Newsletter6. Lead generation (honey-pot)
IAB Standard sizes:
• Leaderboard - 728x90 – all pages. Position: header
• Medium Rectangle – 300x250 – all pages. Position: middle left and sidebar (articles)
• Square button – 125x125 – article pages. Position: middle sidebar.
Price: contact us for customized offer based on your needs (CPC, CPM, CPL, awareness)Additional formats (custom or not) can be requested.
How to interact with our audience?
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1. Sponsored articles2. Sponsored themes/categories of articles3. Display advertising – banners4. Display advertising – take-over5. Newsletter6. Lead generation (honey-pot)
Do you need instant awareness? How about sponsoring our entire site? We change the background for you and we even create a custom design that looks awesome. We can add some interactions as well – like links or animations.
Can be done also only for a category of articles.
Asking Price: 800 eur/month for full take-over. 300 eur/month category take-over.
Examples: http://bit.ly/urbankid-takeovers
How to interact with our audience?
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1. Sponsored articles2. Sponsored themes/categories of articles3. Display advertising – banners4. Display advertising – take-over5. Newsletter6. Lead generation (honey-pot)
We communicate friendly, in a personal note, with our subscribers weekly. They are used to get value with each newsletter they open. Over 40% open rate and more than 1300 active subscribers.
We can insert your banner, or a featured story or create a newsletter just for you.
Price: contact us for a customized offer based on your needs.Newsletter archive: http://www.urbankid.ro/membri
How to interact with our audience?
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How to interact with our audience?
1. Sponsored articles2. Sponsored themes/categories of articles3. Display advertising – banners4. Display advertising – take-over5. Newsletter6. Lead generation (honey-pot)
Want to reach as many upper-class future parents? How about parents of children younger than 2 years? Or maybe do a research on niche audience?
We’ll create a landing page just for you, asking just the details you want to know and give back in exchange something valuable to them – an eBook perhaps? How about some freebies from you? Remember: cool parents resonate with us!
Price: contact us.
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Example - Your custom content project
Sponsored theme – “Your theme here” - 3/6/9 months project.
Proposed monthly calendar:
• Week 1: 3 articles (Monday, Wednesday and Friday)
• Week 2: newsletter with featured story from the articles in Week 1
• Week 3: 3 more articles
• Week 4: wrap-up article + full newsletter dedicated to the 6 articles
• All articles will have a “Sign up for Your theme Club” box. We’ll ask all the details you need from your leads.
• We even throw in a free take-over for your category.
Price: 500 eur / month (for ongoing 3 months) 450 eur / month (for ongoing 6 months) 400 eur / month (for ongoing 9 months)
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FREE: Publish your press releases on comunicate.urbankid.ro
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+++ BONUS
Anything* relevant that we can imagine together.
* Including Facebook Apps, Pinterest Projects, Sweepstakes, eCommerce
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Let’s talk! ;)Mihai Dragomirescu
• My experience
• Email: [email protected]
• Mobile: +40 723 68 78 58
Continue with the umbrella network blogs
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Umbrella blog platform for
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JOC SI EMOTIIby Otilia Mantelers
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HOMESCHOOLINGby Andreea Lupu
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puidecompuneri.urbankid.ro (by Sandra Ghitescu)
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wowmamica.urbankid.ro (by Laura Campean)
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dana.urbankid.ro (by Dana Dragomirescu)
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++ adding other cool parenting blogs every month
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