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ULTRA-LEAN BUSINESS
The Secretto building an…
by Graham D Brown @ Up.School
You can take anywhere in the world
How to Build an Ultra Lean Business
Up.School Webinar
UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL
from Anywhere in the World…
Up.School Webinar
Let’s compare Ultra Lean vs Fat
Up.School Webinar
FAT BUSINESS
ULTRA-LEAN BUSINESS
ACTIVITY Constantly busy Able to take time out to plan & think
CHOICE Chase every deal to pay the next bill
Able to say “NO” to clients and do what
you love
FOCUSLiving day-to-day,
deal-to-day, hand-to-mouth
Able to think and plan for future, invest time
in the long term
STRESS High overheads = high stress
Low overheads = low stress
Up.School Webinar
Building an ultra-lean business means choice and that’s why entrepreneurs
start businesses in the first place
Remember… you left the “normal” world
Up.School Webinar
…because you didn’t want to be a slave to the next pay check
Up.School Webinar
…and you didn’t want to be told what to do
Up.School Webinar
We have to consciously work on staying ultra-lean
Up.School Webinar
…or you’ll end up with another “job”
Up.School Webinar
Follow these 5 Steps to guarantee business failure in Year 1
EXPENSES
REVENUES
#1 COOL! We’re growing
#2 Let’s hire people
and do all those things big companies
do
#3 Woot! We’re a big
company now!
#5 HOLY FUCK!We’re
doomed
#4 Why the Fuck aren’t our sales growing
faster?
Up.School Webinar
So, how is it some entrepreneurs are profitable while others are not?
Up.School Webinar
The key is the successful entrepreneurs stay lean every day
Up.School Webinar
we business owners have to fight business bloat every day
Up.School Webinar
Follow these 4 Steps to guarantee business success in Year 1
EXPENSES
REVENUES
#1 COOL! We’re growing
#2 Let’s build a system
so we can scale this baby
#3 Rinse & Repeat
#4 WOOT!
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Entrepreneurs are often too busy to notice costs are spiralling out of
control until it’s too late
Up.School Webinar
Ultra-Lean business = ability to take more risk
#1 Ultra - Lean
Business#2
Longer Burn Time
#3 Capacity to
take risk
#4 More time to talk to
customer
#5 More time to build
system
#5 More time to plan ahead
Up.School Webinar
So, here are 3 strategies to become Ultra-Lean
Up.School Webinar
1) Pass The Tropical Island Test
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What would your business look like if you ran it from a tropical island?
Up.School Webinar
What would your business look like if you didn’t have an office?
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…if you didn’t have to manage your team?
Up.School Webinar
…if you didn’t have to worry about employee motivation or reviews?
Up.School Webinar
…if your time wasn’t taken up working out incentive packages?
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…if you outsourced everything that didn’t solve the customer’s problem?
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…if you did almost everything online?
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FAT BUSINESS
ULTRA-LEAN BUSINESS
LOCATION Dependent Independent
PHYSICAL PRESENCE Office, team Minimal, mostly online
OWNER ATTENTION Managing team Looking after and
finding customers
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ASKWHAT IF…?
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2) Make Money While You Sleep
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Your biggest weakness as an entrepreneur is there is only 1 of you,
and only 24 hours in the day
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Entrepreneurs often ask crazy questions like, “how can I sleep less?”
or “how can I clone myself?”
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You need a system that works, even when you don’t
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The key to staying lean is building a marketing funnel
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Once you build your marketing funnel, you can rinse & repeat
Up.School Webinar
Being Ultra-Lean means doing what you love, not doing what pays the
bills
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When you discover your repeatable model you can drive profits
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FAT BUSINESS
ULTRA-LEAN BUSINESS
REVENUE MODEL Trade time for money (e.g. consultancy)
Leveraged (e.g. pipeline)
CHOKE POINT Owners, key team members
Without a system, can be slow
STRATEGIC FOCUS What do we do next? How do we improve?
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BUILD YOUR FUNNEL
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3) Double Down on What Works
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As soon as you master one social media, something else comes along
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“I haven’t updated Twitter this week”
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“Should I get on Pinterest?”
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There’s so much to learn
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Trying to get good at every marketing channel makes you
average at best…
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Don’t worry about others
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Find what works and double down…Up.School Webinar
Build the system around the channel that works for you
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FAT BUSINESS
ULTRA-LEAN BUSINESS
MARKETING Generalist Specialist
MODEL “Let’s try this…” “Let’s improve this…”
CHOKE POINTFinding marketing
specialists or using agencies
Without good metrics, difficult to know what
works
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FIND YOUR SWEET SPOT
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Maybe you can’t do it all now, but you have a goal to work towards…
Up.School Webinar
UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL