with Rob Laughter

social media

MEASUREMENT

social media marketing takes

TIME AND MONEY

If you’re not

MEASURING,all you have is a

HOBBY

step one:

IDENTIFYa business need or opportunity

step two:

CREATEgoals to work toward

step three:

DEFINEmetrics to determine success

step four:

ESTABLISHa baseline measurement

step five:

TRACKyour progress over time

my name is

ROB LAUGHTERand I specialize in social media strategy for

SMALL BUSINESSThe images in the presentation are from Flickr Creative Commons users:data_op, lululemonathletica, monkeymyshkin, seenful, and mike9alive