Unit 8 Hospitality Marketing

Page 62 – E3 Paraphrasing

It is comment for small hospitality business to be short capital. New owners often find that

actual costs are much higher, even if they have the allocated funds to marketing. Therefore the

use of strategies that reduce the cost of marketing can mean d the difference between

surviving and dying.

Sometimes, a small business owners cannot call upon a specialist external marketing support

without having to pay costly fees. So the more they can use the skills of in house employees,

the less work they need to out source, and the more cost effective the marketing becomes. The

image that you can do without marketing altogether is not true.