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@33voices / www.33voices.com / [email protected]
NOTE:The following represents ten highlights
from the interview by @MoeAbdou, founder & host of 33voices®.
Click to stream audio
AdamAlter
Assistant professor of market-ing and psychology at NYU’s Stern School of Business.
His research focuses on the intersection of behavioral economics, marketing, and the
psychology of judgment and decision-making.
33voices.com/Adam-Alter
Keeping things simple will help you capture attention, but a little artificial complexity
will help you maintain it.
No.1
33voices.com/Adam-AlterNo.2
Subtle changes - like altering a font -
will enhance your ability to learn new information.
33voices.com/Adam-AlterNo.3
Naming a business or a project goes a long way in shaping your destiny.
Eliminate ambiguity.
33voices.com/Adam-AlterNo.4
The dominant sounds of hard “K’s” or “T’s”
(Costco and Coke)will convey powerful images in the minds of your potential customers.
33voices.com/Adam-AlterNo.5
Your environment matters.Nature is healing and nurturing.
33voices.com/Adam-AlterNo.6
When you’re mindful of how certain words influence you and others,you’ll be more attuned to your behavior.
33voices.com/Adam-AlterNo.6
When you’re mindful of how certain words influence you and others,you’ll be more attuned to your behavior.
33voicesAdam Alter - Influence of words
33voices.com/Adam-AlterNo.7
Positive self-affirmations, internalized,are a powerful boost to your self-esteem.
33voices.com/Adam-AlterNo.8
There’s not a great relationship between confidence and decision making accuracy.
decide prudently.
33voices.com/Adam-AlterNo.9
Making a critical pitch or presentation?Let your most important point be vague.
33voices.com/Adam-AlterNo.10
Colors matter, and are driven by associations.Universally, we love blue, and are not too crazy about brown.
Really reflect...
What word do you use to describe yourself to yourself?
Really reflect...
