Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter

Embed Size (px)

Text of Unexpected Forces that Shape How We Think, Feel, and Behave - From Adam Alter

  • @33voices / www.33voices.com / chase@33voices.com

    http://twitter.com/33voiceshttp://www.33voices.commailto:Chase%4033voices.com?subject=Slideshare%20feedback%21http://www.33voices.com

  • NOTE:The following represents ten highlights

    from the interview by @MoeAbdou, founder & host of 33voices.

    Click to stream audio

    http://twitter.com/moeabdouhttp://www.33voices.com/adam-alter/audio

  • AdamAlter

    Assistant professor of market-ing and psychology at NYUs Stern School of Business.

    His research focuses on the intersection of behavioral economics, marketing, and the

    psychology of judgment and decision-making.

    http://www.amazon.com/gp/product/1594204543/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1594204543&linkCode=as2&tag=www33voicesco-20http://www.amazon.com/gp/product/1594204543/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1594204543&linkCode=as2&tag=www33voicesco-20

  • 33voices.com/Adam-Alter

    Keeping things simple will help you capture attention, but a little artificial complexity

    will help you maintain it.

    No.1

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.2

    Subtle changes - like altering a font -

    will enhance your ability to learn new information.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.3

    Naming a business or a project goes a long way in shaping your destiny.

    Eliminate ambiguity.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.4

    The dominant sounds of hard Ks or Ts

    (Costco and Coke)will convey powerful images in the minds of your potential customers.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.5

    Your environment matters.Nature is healing and nurturing.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.6

    When youre mindful of how certain words influence you and others,youll be more attuned to your behavior.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.6

    When youre mindful of how certain words influence you and others,youll be more attuned to your behavior.

    33voicesAdam Alter - Influence of words

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alterhttps://soundcloud.com/33voices/adam-alter

  • 33voices.com/Adam-AlterNo.7

    Positive self-affirmations, internalized,are a powerful boost to your self-esteem.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.8

    Theres not a great relationship between confidence and decision making accuracy.

    decide prudently.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.9

    Making a critical pitch or presentation?Let your most important point be vague.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • 33voices.com/Adam-AlterNo.10

    Colors matter, and are driven by associations.Universally, we love blue, and are not too crazy about brown.

    http://www.33voices.com/ilya-pozinwww.33voices.com/Adam-Alter

  • Really reflect...

    What word do you use to describe yourself to yourself?

    Really reflect...

  • CONNECT WITH US!

    Tell us what you thinkChase@33voices.com

    mailto:Chase%4033voices.com?subject=Slideshare%20feedback%21mailto:Chase%4033voices.com?subject=Questions/Comments%20-%20Slidesharehttps://twitter.com/33voices/https://www.facebook.com/33voiceshttps://plus.google.com/u/0/b/100770602526449448079/100770602526449448079/postshttp://soundcloud.com/33voiceshttp://www.youtube.com/33voicesinterviewhttp://pinterest.com/33voices/http://33voices.tumblr.com/