UDD talk

Economic and Tech Trends

• Agriculture Manufacturing Services (information/data) Entertainment

• Subsidies/Resistance to change leads to trade imbalances – China/US

• Virtualization

• Convergence – tech/media/gaming/etc.

Trends

• Job creation/economic growth by sector graph here

Recombination/Tech Convergence

• Media and Technology

Industry life cycles• Utterback, Christensen

Competitive Advantages in Creative Industries?

• Demand side– Brand– Special access to customers

• Supply side– Special access to creative or tech talent?– Proprietary technology

Examples• Car ownership Uber, Zipcar• Agriculture – drones/robotic harvesting• Manufacturing Robotics (Haier’s factory with no lights) 3D printing

• Education – Universities MOOCs• Music Records/CDs/mp3 Spotify/iTunes• Who are the most successful “creative industry”

companies? What’s their competitive advantage?• Pixar, Disney, EA, Fashion?, Netflix, • Creative class study and entrepreneurship

Creative Industry Studies

• Henning and Ethan’s studies of Gaming• Hatim’s study of a design firm – time horizon• Jialan’s study of movies

Importance of competitive advantage

• Technology entrepreneurs and de-regulation are continuously eroding the competitive advantages (and financial performance) of industry incumbents.

• Average time a company spends in the S&P 500 is steadily declining

Competitive Advantages• What is the nature of enduring (or even temporary)

competitive advantages in packaging?

• Demand side– Special access to customers– Design/Brand?– Speed - Catching onto consumer trends earlier – environmental

concerns, aging population (frustration-free)– Catching onto industry trends earlier – robotics, drone delivery, etc.

• Supply side– Technologies (new materials, process technologies)

Frustration-free packaging

Environmental concerns

• Organizational behavior and performance has become increasingly susceptible to the influence of secondary stakeholder activism—namely community activists, advocacy groups, religious organizations, and other non-governmental organizations that often represent a broader social movement.