University of Utah

Agenda

◈Introduction of team members◈Review of research◈Brand strategy◈Media review◈Notification system ◈Final Proposal

Competitive Edge Collective Team Members

Olivia Beckman Lead editor

Gretchen SherwoodHead of research

Manuel StelmachHead of design

Scott StrongMarketing and Brand architect

Career Services is...

◈A fantastic resource◈Convenient ◈Incredibly helpful ◈Necessary for success past college

Taking a Great Thing and Making it Better

By creating a recognizable brand the Competitive Edge Collective will increase foot

traffic, campus awareness and number of appointments scheduled.

◈Target year: Freshman ◈Females more likely to make an

appointment than males.◈Top 3 colleges

⬥Undecided freshman⬥Humanities⬥Finearts

Finding our Audience

Research◈30% have either never or rarely provided

regular career events where students can network.

◈Over 50% of recent grads are either unemployed or underemployed (The Atlantic)

◈83% said it would be useful if their career center provided career-related social media updates

What challenges does Career Services face?

◈Brand recognition ◈Not enough foot traffic ◈Scheduling appointments

Creating a Clear Brand

Sending a message of free, friendly and focused!

#swoopsuit

#UCareerServices

Poster for Freshman Orientation

#UCareerServices

#UCareerServices

#swoopsuit

#swoopsuit

◈Swoop Suit⬥Posters around campus⬥Increase engagement through giveaways

◈Media engagement⬥#swoopsuit⬥#UCareerServices⬥Tell success stories

Improving Foot Traffic

Scheduling Appointments

◈Make the process as simple as possible◈Push notification system implementation

⬥Through smartphone application ⬥Text message and email alerts

◈Directions to the Career Services Center

What’s Wrong With this Email?

Final Proposal

◈Review Plans Book◈Let us work for you!

⬥Social media marketing⬥Public Relations ⬥Design⬥Events

Thank You!