Embed Size (px)
DESCRIPTION
Citation preview
Company Analysis and Strategy Evaluation
Wairu KinyoriVladimir MatovicMaxim MiterevAnabel Juarez
You & Us
Content
You & Us
Strengths & Weakness
Core competences & Competitive advantage
Evaluation of Global Strategy
Conclusions
Strengths & Weaknesses
Strengths
You & Us
Global presence
Diverse portfolio of services
Research competences
Strong and unified brand
Entrepreneurial leadership
Diverse business operation
Weaknesses
You & Us
Lack of internal stakeholder buy in
Reward System
Non-alignment between external and internal images
Non-supporting infrastructure
Core competences &
Competitive advantages
Competence 3
Competence 2
Competence 1
Core competences
You & Us
Fostering entrepreneurial leadership
Leading a client focused UBS
Partnering for organic growth
Innovative HRM
Prahalad and Hamel (1990)access to marketscustomer benefits difficult to imitate
Competitive advantages
You & Us
CompetitiveAdvantage
You & Us
Duncan et al. (1998)
Valuable
Rare
Inimitable
Sustainable
Full rangeConfidence
Pioneered by UBSClosed industry
Rooted in cultureLeadership style
10 years to matchInterrelated strengths
Evaluation of Global Strategy
Strategy
You & Us
UBS’s Mission
Creation of a common brandCentralization of some of companies functionsCreation of a new corporate identity and a new corporate cultureStandardization of the infrastructureBuilding of cross-business teams and solutionsManagement Buy-InCreation of leadership oriented initiatives…
Strategic Path:
Strategy UBS’s Vision
Framework
Gupta and Govindarajan (2001)
You & Us
Aim: Evaluate UBS’s Strategy through inspecting if & how its global presence translates into global competitive advantages.
Sources of Global Competitive Advantage: adapting to local market opportunities exploiting economies of scale exploiting economies of scope tapping the optimal locations for activities and resources maximizing knowledge transfer across locations
adapting to local market opportunities
exploiting economies of scale
exploiting economies of scope
tapping the optimal locations for activities and resources
maximizing knowledge transfer across locations
Evaluation
You & Us
ITBrandingHR
Framework
Hambrick and Cannella (1989)
You & Us
Aim: Evaluate which steps of the strategy implementation failed and which succeeded
Implementation levers:Resource commitmentSubunit policies and programsStructureRewardPeople
Subunit Policies
and programs
Resource commitme
nt
RewardPeople
Structure
Evaluation
You & Us
‘One UBS’
Selling UpwardSelling Outward
Selling DownwardSelling Across
✓✓
✗✗
Conclusions
Conclusions
You & Us
Company had significant strengths to supports its extensive and profound change
Its cross-business collaboration and client focus differentiated UBS from the rest of the filed.
Only partial buy-in of UBS’s management & employees remained a significant challenge.Overall strategic change that UBS underwent was successful, however some parts of strategy implementation were not managed properly.
Thank you for your attention
Wairu Kinyori
Anabel Jaurez
Maxim Miterev
Vladimir Matovic
http://ke.linkedin.com/pub/wairu-kinyori/30/b39/5a0
http://uk.linkedin.com/pub/maxim-miterev/4/639/306
http://it.linkedin.com/in/vmatovic
