Kudasaiください

[ku-da-saiy]

Japanese Word of the Week (10)

Mizu o kudasai?

Aims:Students will understand styles of market research. They will use both to focus upon one product.

Objectives:All students will identify 2 forms of secondary researchMost students will identify 2 forms of secondary research and explain their functionSome students will identify 3 forms of secondary research, explain and use their functions for assignment purposes

Aims & Objectives

Research and Pre-Production

1 February 2010

Unit 1 Research Techniques for Media IndustriesUnit 2 Pre-Production for Media Industries

Research Techniques

1 Understand the purposes of research in the media industries2 Be able to apply a range of research methods and techniques3 Be able to present results of research.

Pre-Production Techniques

1 Understand requirements for production2 Be able to obtain resources for production3 Be able to apply production logistics.

How’s Your Primary Research Coming Along?

Quantitative & Qualitative. Questionnaires, Interviews & Surveys

How are you doing? Have you been asking questions, and more importantly recording your research?

Secondary Research

• What is it?• Why bother?• How can it help you in your studies?

• Reviews• Blogs• Gamelogs• Archives

These are the BIG GUNS of production but especially market research…

Secondary Research

Review

• Overview• Experience• Mostly qualitative (unless succeeded by ratings)• Unknown author or reviewer

Secondary Research

Archives

• Variety• Rationale• Multitude of sources• Usually used in massive research

FACT: The 2008 re-make of Ultimate’s JetPac by RARE involved a lot of retro stats and archived research into the original game

Secondary Research

Little Big Planet

Primary Research Secondary Research

I asked 7 questions about the game to 10 people

I read 10 reviews of the game which were written shortly after release (Qualitative)

I did an online survey I read and recorded rating from 10 reviews (Quantitative)

I conducted a focus group with set questions to 7 people which I then recorded on camera

I watch the online developer’s video blog on the game in order to understand some of the research that they had undertook

Quantitative Research

• Numbers – “100 people were asked…”• Percentages – “40% of RPG games are…”• Fractions – “1/4 of all FPS games have…”• Decimals – “3.25 hours of gameplay is…”

Qualitative

• Feelings – “I felt that this was…”• Experiences – “When I got to the first checkpoint, I…”• Aspirations / Hopes – “I wanted it to go on longer…”• Expectations – “It was much better than I thought.”

Activity

Watch the short film on games:

• 2 key secondary quantitative research examples• 2 key secondary qualitative research examples

Remember!• Secondary research is where YOU read the existing research and record the answers for YOUR needs. Copying existing research without showing sources of reference won’t help you with forthcoming assignments (or this one)• Take small steps. Don’t look for mammoth evidence and you won’t be bamboozled by the answer• Planning is everything. Think about what you will do at every stage of research and pre-production.

Next Week!

You’ll make a start on Secondary Research to help you with your Computer Game Case Study Assignment.

Remember: I am away in Budapest, so, someone else will be delivering the session. Please be punctual and douche-free.

Overview – What Have We Learned?

• Types of research• The key differences within Secondary Research• Making plans

Have we met our outcomes?