types of

innovation -

a 3D modelimpactdisruptive

sustaining

MO

closed open

object

supporting process

core process

photo credit: Wordle

the many

labels &

views on

innovation

risk blurring

things...

But the

various labels

can be

clustered into

three

categories...

object: what is being innovated?

MO: how is this innovation pursued?

impact: what is the effect on the market or ecosystem?

object

MO

impact

product serviceoperations

HR

mission business model

financedelivery

strategybrand

blue ocean

maintain market share

serendipity

internal R&D

buy IP

buy knowhow buy

company

idea vendors

crowdsourcing

end-user input

anthropology

share IP

set new industry standardincreased customer

satisfaction

marketing

trial and error

… which can

be broken

down per

category into

two aspects

object: core or supporting process in the Porter value chain

… which can

be broken

down into two

aspects per

category

object: core or supporting process in the Porter value chain

supporting processes

core processes

… which can

be broken

down into two

aspects per

category

object: core or supporting process in the value chain

MO - open or closed

impact - disruptive or sustaining

… which

translates into a

3D model for

innovation

types

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process

coreclosed

disruptive

example

light bulb

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process

X

coreopen

disruptive

example

introduction of Linux

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process

X

coreclosed

sustaining

example

bigger flatscreen TV in

existing product line

impactdisruptive

sustaining

MO

closed open

object

supporting process

core processX

coreopen

sustaining

example

new feature on open-

source app

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process X

supportingclosed

disruptive

example

new customized IT

platform allows shorter

time-to-market

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process

X

supportingopen

disruptive

example

new open source IT

platform allows shorter

time-to-market

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process

X

supportingclosed

sustaining

example

intuitive intranet

interface

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process

X

supportingopen

sustaining

example

industry-wide

developed software

for HR

impactdisruptive

sustaining

MO

closed open

object

supporting process

core process

X

for more materials and insight

talkthefloor.com

corporate communication training

Photo credits/FlickR heroes:

Matti Mattila; takomabibelot; TooFarNorth

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